Growth Marketing Lead

Hyphen Connect; Jakarta Pusat; On-site; IDR 334,800,000 - 669,600,000; Full time

Job summary

Hyphen Connect is seeking a Growth Marketing Lead to drive rapid user growth across its portfolio of tech products in the APAC region. You will design high-velocity experiments, craft viral social media strategies, and optimize the full buyer journey from acquisition to referral.

You should bring 5+ years of growth marketing or growth engineering experience in startups or venture studios, with a proven track record of growth loops and strong English communication skills.

Qualifications

• Experience: 5+ years of growth marketing or growth engineering in tech startups, venture studios, or fast-scaling SaaS/consumer apps.
• Track record of exponential user growth via low-cost growth loops (growth hacking).
• Social media master with viral content creation and engagement across APAC/global platforms.
• Exceptional spoken and written English (APAC cross-border communication).
• Entrepreneurial, comfortable with ambiguity, resourceful, and capable of managing multiple projects across portfolio companies.

Responsibilities

• Rapid Experimentation: Build, execute, and iterate on high-velocity growth experiments across early-stage portfolio companies to lower CAC and maximize LTV.
• Social Media & Viral Growth: Define organic and viral social media strategies (LinkedIn, X/Twitter, Instagram, TikTok, YouTube) to establish brand authority and build active early-adopter communities.
• Full-Funnel Optimization: Analyze and optimize every stage of the user journey—from acquisition to activation, retention, and referral.
• Go-To-Market (GTM) Execution: Collaborate with venture founders to launch new tech products, establishing immediate traction and scalable channels.
• Data & Analytics: Setup and maintain growth analytics stacks (Mixpanel, GA4, Amplitude, HubSpot) to track KPIs and provide actionable insights.

Skills

Growth marketing

Growth hacking

Social media management

English fluency

APAC communications

Tools

GA4

Mixpanel

Amplitude

HubSpot

Job description

Hiring for a venture studio that builds, launches, and scales high-potential tech companies from scratch. We pair deep operational support with world-class talent to validate hypotheses, achieve product-market fit, and rapidly scale our portfolio startups.

We are looking for a high-energy, data-driven Growth Marketing Lead with a "growth hacker" mindset to drive traction and explosive user growth across our venture portfolio. You will not just manage strategy; you will design rapid growth experiments, leverage viral social media loops, and build scalable acquisition funnels for diverse B2B and B2C tech products across the APAC region.

Key Responsibilities

• Rapid Experimentation: Build, execute, and iterate on high-velocity growth experiments across early-stage portfolio companies to lower CAC and maximize LTV.
• Social Media & Viral Growth: Define organic and viral social media strategies (LinkedIn, X/Twitter, Instagram, TikTok, YouTube) to establish brand authority and build active early-adopter communities.
• Full-Funnel Optimization: Analyze and optimize every stage of the user journey—from initial acquisition and activation to retention and referral.
• Go-To-Market (GTM) Execution: Collaborate with venture founders to launch new tech products, establishing immediate traction and scalable channels.
• Data & Analytics: Setup and maintain growth analytics tech stacks (e.g., Mixpanel, GA4, Amplitude, HubSpot) to track KPIs and provide actionable insights.

Qualifications & Requirements

• Experience: 5+ years of growth marketing or growth engineering experience within tech startups, venture studios, or fast-scaling SaaS/consumer apps.
• Track Record: Demonstrated experience driving exponential user growth via unconventional or low-cost growth loops (growth hacking).
• Social Media Master: Proven ability to create viral content, engage tech communities, and manage brand voice on key APAC/Global platforms.
• Language: Exceptional spoken and written English skills (APAC cross-border communication required).
• Mindset: Highly entrepreneurial, comfortable with ambiguity, resourceful, and capable of managing multiple projects simultaneously across different portfolio companies.