Senior Hris Growth & Partnerships Lead

Mekari; Denpasar; Remote; IDR 1,085,973,000 - 1,628,959,000; Full time

Benefits offered by this job

Fully remote work

Flexible scheduling

Health insurance

Professional development

Stock options

Company equity

Job summary

Mekari is seeking a Growth Marketing Lead to accelerate user acquisition, activation, and retention through rigorous experimentation in a remote-first setup across Indonesia. You will own CRO, A/B testing, analytics, and multi-channel campaigns, partnering with product and engineering to scale growth and improve core metrics.

This leadership role offers equity options, flexible scheduling, and a fast-growing, innovative company culture.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 5+ years in growth/performance/digital marketing with growth focus.
• Proven track record of driving user growth via experiments and data analysis.
• Strong knowledge of CRO and A/B testing.
• Experience with web analytics, marketing automation, and CRM.

Responsibilities

• Develop and implement a data-driven growth strategy focused on acquiring, activating, and retaining customers.
• Design, execute, and analyze A/B tests across landing pages, emails, ads, and onboarding flows.
• Identify growth levers via data analysis, market research, and user feedback.
• Manage paid acquisition channels (SEM, social ads, affiliate marketing) to scale growth.
• Oversee email marketing and CRM campaigns for lifecycle management.
• Collaborate with product and engineering to implement growth initiatives.
• Define and track KPIs for growth marketing efforts and provide actionable insights.
• Stay ahead of growth hacking techniques and emerging channels.
• Foster a culture of experimentation and data-informed decision-making within the team.

Skills

Growth strategy

AB testing

Data analytics

CRO

Multichannel marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is looking for an innovative and data-driven Growth Marketing Lead to join their fully remote team. This critical role will focus on accelerating customer acquisition, engagement, and retention through strategic experimentation and optimization across all digital touchpoints. You will be responsible for identifying growth opportunities, designing and executing A/B tests, and leveraging data analytics to inform marketing strategies. The ideal candidate is a highly analytical thinker with a strong understanding of growth hacking methodologies, conversion rate optimization (CRO), and multi-channel marketing. This is a remote-first position, offering the flexibility to work from anywhere within Indonesia. We are seeking a proactive leader who can inspire a team, drive measurable results, and contribute significantly to the company's rapid expansion. You will play a key role in defining and scaling growth initiatives, working closely with product, engineering, and sales teams to achieve ambitious targets.

Key Responsibilities

• Develop and implement a data-driven growth marketing strategy focused on acquiring, activating, and retaining customers.
• Design, execute, and analyze A/B tests and other experiments across landing pages, email campaigns, ad creatives, and user onboarding flows.
• Identify key growth levers and opportunities through data analysis, market research, and user feedback.
• Manage and optimize paid acquisition channels (SEM, social ads, affiliate marketing) to drive scalable customer growth.
• Oversee the development and execution of email marketing and CRM strategies for customer lifecycle management.
• Collaborate closely with product and engineering teams to implement growth initiatives and product-led growth strategies.
• Define and track key performance indicators (KPIs) for growth marketing efforts, providing regular reports and actionable insights.
• Stay ahead of the curve on growth hacking techniques, marketing automation tools, and emerging digital channels.
• Foster a culture of experimentation and data-informed decision-making within the marketing team.
• Manage the growth marketing budget effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 5 years of experience in growth marketing, performance marketing, or digital marketing with a strong focus on growth.
• Proven track record of successfully driving significant user growth and improving key metrics through experimentation and data analysis.
• Deep understanding of A/B testing, conversion rate optimization (CRO), and user psychology.
• Proficiency in web analytics tools (e.g., Google Analytics), marketing automation platforms, and CRM systems.
• Strong analytical and quantitative skills, with the ability to translate complex data into clear insights and strategies.
• Experience with paid acquisition channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Excellent communication and collaboration skills, comfortable working in a remote, cross-functional team environment.
• Experience in SaaS or e-commerce industries is highly desirable.
• Strong leadership potential and the ability to inspire and mentor team members.

Benefits

• Highly competitive salary and equity options.
• Fully remote work environment with flexible scheduling.
• Comprehensive health, dental, and vision insurance.
• Generous opportunities for professional development, including conferences and training.
• Substantial paid time off and company holidays.
• Opportunity to work with a fast-growing, innovative company.
• Access to the latest marketing technology stack.
• Performance-based bonuses and recognition programs.
• Employee stock options.
• A culture that encourages innovation, autonomy, and collaboration.