Strategic Consumer & Market Insights Lead

Pt Karya Maharendra Innovation; Tangerang; Remote; IDR 1,520,845,000 - 2,236,536,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Fully remote

Health, dental, and vision insurance

Paid time off

Job summary

Pt Karya Maharendra Innovation is seeking an experienced Remote Digital Marketing Lead to steer the brand's online presence and growth from anywhere. You will guide a remote team, craft and execute cross-channel strategies, and optimize performance across SEO, SEM, email, content, and social media.

The role emphasizes leadership, data-driven decision making, and staying ahead of industry trends to drive measurable brand awareness and customer acquisition in a global market.

Qualifications

• Minimum 5 years in digital marketing with at least 2 years in leadership.
• Proven ability to develop and execute scalable digital strategies.
• Expertise across SEO, SEM, social media, email marketing, and content.
• Strong analytical skills and experience with analytics tools.

Responsibilities

• Develop and execute a cohesive digital marketing strategy across channels.
• Lead and mentor a remote team of digital marketing professionals.
• Oversee content creation and campaign execution across digital touchpoints.
• Manage digital advertising budgets and optimize ROI.
• Analyze traffic and campaign performance to derive strategic insights.
• Stay ahead of trends and technologies to maintain competitive edge.

Skills

Leadership

Digital Marketing

SEO

SEM

Social Media Marketing

Content Strategy

Analytics

Remote Team Management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (preferred)

Tools

Google Analytics

Adobe Analytics

Job description

Our client is seeking an experienced and visionary Remote Digital Marketing Lead to spearhead their online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere while guiding a talented team and shaping the digital strategy for our brand. You will be responsible for developing and executing comprehensive digital marketing strategies, driving measurable growth in brand awareness, customer acquisition, and engagement across all online channels. This is a key leadership role with significant impact, perfect for an experienced digital marketer who thrives in a remote-first environment.

Key Responsibilities

• Develop and execute a cohesive, results-oriented digital marketing strategy encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Lead, mentor, and inspire a remote team of digital marketing professionals.
• Oversee the creation and implementation of engaging content and campaigns across all digital touchpoints.
• Manage and optimize digital advertising budgets and campaigns to achieve maximum ROI.
• Analyze website traffic, user behavior, and campaign performance using advanced analytics tools to derive strategic insights.
• Stay ahead of digital marketing trends, algorithm updates, and emerging technologies to maintain a competitive edge.

Requirements

• Minimum of 5 years of progressive experience in digital marketing, with at least 2 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies that drive significant business growth.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and interpersonal skills, with experience managing remote teams.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary with performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for global travel if desired.
• Professional development budget and opportunities for continuous learning.