Crm & Customer Growth Strategist

Brink'S Indonesia; Surabaya ꦱꦸꦫꦧꦪ; Remoto; IDR 600.000.000 - 900.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Performance-based bonuses

Health insurance

Life insurance

Retirement savings contributions

Professional development (training/con

Conferences

Remote-friendly environment

Paid time off

Descrizione del lavoro

Brink'S Indonesia is seeking a Lead Digital Marketing Strategist with a growth focus to spearhead multi-channel campaigns from Surabaya, East Java. The role requires strategic leadership, data-driven decision making, and expertise across SEO, SEM, social media, content, and email marketing.

You will lead a team of digital marketers, optimize budgets, and analyze performance to deliver measurable growth for diverse clients.

Competenze

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• A minimum of 6 years of progressive experience in digital marketing, with at least 2 years in a strategic or leadership role.
• Proven track record of developing and executing data-driven digital marketing strategies that drive growth.
• Expertise across SEO, SEM, Social Media, Email Marketing, Content Strategy.
• Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Mailchimp.
• Strong analytical and problem-solving skills with the ability to interpret data.

Mansioni

• Develop and implement integrated digital marketing strategies aligned with client objectives and KPIs.
• Oversee digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Content, Email).
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Manage and optimize digital advertising budgets to maximize ROI and meet goals.
• Analyze campaign performance using analytics tools and generate actionable reports.
• Lead and mentor a team of digital marketing specialists to foster a high-performing environment.
• Stay current with digital marketing trends and best practices.
• Collaborate with content creators, web developers, and stakeholders for cohesive campaigns.
• Develop A/B testing strategies and CRO initiatives.
• Present strategies, insights, and results to clients and internal teams.

Conoscenze

Strategic thinking

Leadership

Data-driven decision making

Analytics

Campaign optimization

Communication

Formazione

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Strumenti

Google Ads

Facebook Ads Manager

Google Analytics

SEMrush

Mailchimp

Descrizione del lavoro

Lead Digital Marketing Strategist - Growth Focused

Our client, a leading digital agency, is seeking a highly strategic and data-driven Lead Digital Marketing Strategist to spearhead growth initiatives for diverse clients in Surabaya, East Java . This senior role requires a comprehensive understanding of the full spectrum of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies that drive measurable results, such as lead generation, customer acquisition, and revenue growth. You will be responsible for leading a team of digital marketers, managing client relationships, and ensuring the optimal performance of marketing campaigns. We are looking for an innovative and analytical leader with a passion for digital trends and a commitment to achieving client objectives through data-informed strategies. This is an exceptional opportunity to influence marketing strategies for a wide range of businesses and to advance your career in a fast-paced, results-oriented environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with client business objectives and KPIs.
• Oversee and manage all aspects of digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Content, Email).
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Manage and optimize digital advertising budgets to maximize ROI and achieve campaign goals.
• Analyze campaign performance using analytics tools and generate actionable reports.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Collaborate with content creators, web developers, and other stakeholders to ensure cohesive campaign execution.
• Develop A/B testing strategies and conversion rate optimization (CRO) initiatives.
• Present strategies, insights, and results to clients and internal teams.

Requirements

• Bachelor\'s degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 6 years of progressive experience in digital marketing, with at least 2 years in a strategic or leadership role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that have achieved significant growth.
• Expertise across a broad range of digital marketing disciplines (SEO, SEM, Social Media, Email Marketing, Content Strategy).
• Proficiency with digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Mailchimp, etc.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to lead and manage a team effectively.
• Strategic thinking and a strong understanding of business objectives.
• Experience in agency environments is a plus.

Benefits

• Our client offers a competitive salary, significant performance-based bonuses, and a comprehensive benefits package including health insurance, life insurance, and retirement savings contributions.
• Continuous professional development is encouraged through access to training, industry certifications, and conferences.
• Employees have the opportunity to work with a diverse portfolio of clients, gaining broad industry experience.
• A flexible and collaborative remote work environment is supported, promoting work-life balance.
• Generous paid time off and observance of national holidays are provided.