Senior Growth Marketing Manager

Talent Search Recruitment Consultant; Jakarta Utara; On-site; IDR 1,050,053,000 - 1,925,096,000; Full time

Job summary

Our Client is seeking a commercially minded Senior Growth Marketing Manager to lead demand generation and brand-building across SEO, paid media, LinkedIn, email, webinars and partnerships.

You will own growth strategy, campaign execution, marketing performance and team leadership, aiming to create a predictable flow of ICP-fit inbound opportunities and strengthen credibility with enterprise buyers.

Qualifications

• 7–10+ years of B2B marketing experience in SaaS, technology, HR tech or loyalty platforms.
• Proven experience driving demand generation and measurable pipeline outcomes.
• Hands-on HubSpot experience and CRM proficiency.

Responsibilities

• Lead demand generation and pipeline development across multiple channels.
• Refine GTM and positioning for enterprise buyers and ICPs.
• Own marketing operations, reporting and campaign ROI tracking.
• Mentor a small marketing team and collaborate with Sales, Product and Success.
• Drive brand, content, and thought leadership through targeted programs.

Skills

Demand generation

Growth marketing

SEO

LinkedIn ads

HubSpot

Analytics

Content marketing

Team leadership

CRM

Enterprise marketing

Tools

HubSpot CRM

Google Analytics

Job description

Our Client is a digital rewards marketplace platform based in Singapore. They were established in 2012 and operate in more than 30 countries through local offices and strategic partnerships. They have over 500,000 users across more than hundreds of companies. Their platform is engaging employees, fostering customer loyalty, and enhancing partners' productivity. Their mobile and web solutions gamify rewards, ensuring they are easy-to-use, relevant, fun, and engaging.

About the Role

Our Client is looking for a commercially minded, hands‑on Senior Growth Marketing Manager to leadtheir demand generation and brand‑building agenda.

You will be accountable for creating a predictable flow of ICP‑fit inbound opportunities,strengthening their credibility with enterprise buyers, and ensuring their website, contentand social channels reflect the quality of our solutions and ambition of the business. You willown growth strategy, campaign execution, marketing performance and team leadership.

Job Responsibilities

Demand Generation and Pipeline

• Build and execute integrated campaigns across SEO, GEO, paid media, LinkedIn, email,webinars, CRM nurture, partnerships and events.
• Generate a consistent flow of qualified inbound leads aligned with the Client's priorityICPs, markets and products.
• Work closely with Sales to define lead quality, improve handovers and increaseconversion from lead to opportunity.
• Track marketing contribution to qualified pipeline, opportunities and revenue
• Develop nurture journeys for different buyer personas, industries and stages of thebuying cycle.

Positioning, GTM and Website

• Refine the Client'smessaging, ICPs and value propositions across employeeengagement, customer loyalty and channel incentives.
• Lead go‑to‑market plans for priority products, verticals, features, campaigns and marketexpansion.
• Ensure their website is regularly updated, conversion‑focused and benchmarkedagainst relevant competitors.
• Improve website performance through stronger landing pages, product pages, proofpoints, case studies, SEO content and conversion journeys.

Brand, Content and Thought Leadership

• Build the Client'sauthority through podcasts, webinars, research, PR, client stories,executive content and long‑form thought leadership.
• Ensure LinkedIn and other relevant channels are active, high‑quality and useful toenterprise buyers.
• Lead a clear content calendar linked to commercial priorities, product launches, clientproof points and industry trends.
• Drive a consistent, premium brand identity and tone of voice across all externalcommunications.

Marketing Operations and Team Leadership

• Own marketing reporting across traffic, lead quality, conversion, campaign ROI, pipelinecontribution and channel performance.
• Ensure HubSpot is used effectively for segmentation, automation, lead scoring,campaign tracking and reporting.
• Lead, coach and set clear KPIs for the SEO & Performance Marketing Manager andContent Marketing Manager.
• Work closely with Sales, Product and Client Success to align campaigns, GTM priorities,customer stories and upsell opportunities.
• Use AI tools and automation to improve the speed, quality and scalability of marketingexecution.

Job Requirements

• 7–10+ years of B2B marketing experience, ideally in SaaS, technology, HR tech, loyalty,CX or enterprise platforms.
• Proven experience driving demand generation and measurable pipeline outcomes.
• Strong understanding of SEO, GEO, paid media, CRM/email marketing, content, websiteoptimization and LinkedIn marketing.
• Hands‑on HubSpot experience, including workflows, reporting, lifecycle stages andcampaign tracking.
• Experience marketing to enterprise buyers with long sales cycles and multiplestakeholders.
• Strong commercial judgement, analytical ability and comfort working with data.
• Experience leading or mentoring a small marketing team.
• High ownership, strong pace and the ability to work directly with founders and seniorsales leaders.

Key Measures of Success

• Growth in ICP‑fit inbound leads and qualified opportunities.
• Marketing‑sourced and marketing‑influenced pipeline.
• Lead‑to‑opportunity conversion and campaign ROI.
• Organic and GEO traffic and website conversion quality.
• Paid media efficiency and CRM nurture performance.
• Stronger brand visibility, thought leadership and enterprise credibility.
• Consistent execution quality and performance of the marketing team.