Built on a Passion for People and Design
Since 1979, Everbest has been committed to bringing together style and quality. What began as a vision to craft accessible fashion has grown into a beloved brand across Asia. Our collections of shoes, handbags, and accessories are thoughtfully designed to reflect the unique needs of our customers - well-crafted, versatile, and made for every moment. We believe that fashion should be both beautiful and attainable, and we strive to make that a reality in every piece we offer.
Role Overview
We are looking for a strategic and relationship-driven Strategic Partnership & Community Senior Team Lead to strengthen our brands presence through meaningful partnerships and community engagement. In this role, you will identify and develop strategic collaboration opportunities, build long-term relationships with relevant brands, organizations, businesses, and communities, and create initiatives that deepen brand connections while reaching new audiences.
What You’ll Do:
- Develop and execute strategic partnership and community initiatives aligned with Everbest's brand direction, customer profile, and long-term business objectives.
- Identify and build a pipeline of potential partners, including lifestyle brands, fashion labels, businesses, institutions, organizations, and community leaders.
- Explore and develop creative partnership opportunities with brands and communities whose values, interests, and audiences align with our target market.
- Create compelling partnership proposals and collaboration concepts that deliver mutual value and meaningful opportunities for both parties.
- Lead partnership outreach, presentations, negotiations, agreements, and relationship management from initial discussions through execution.
- Build and maintain long-term relationships with partners and communities through meaningful collaborations, ongoing engagement, and mutually beneficial initiatives.
- Develop and manage community programs that encourage continuous participation and strengthen connections with existing and potential customers.
- Collaborate closely with the Activation team on physical events and experiences, and the Marcomm team on brand storytelling and communication to ensure consistent brand positioning.
- Identify opportunities to expand Everbest's reach to new audiences through relevant partnerships, collaborations, and community initiatives.
- Monitor and evaluate partnership performance, including partner contributions, audience reach, engagement, repeat participation, and potential business opportunities.
- Maintain active relationships with existing partners and continuously evaluate opportunities to renew, expand, and scale successful partnerships and community programs.
- Bachelor's degree in Business Management, Marketing, Communications, Public Relations, or a related field.
- Minimum 6+ years of experience in Strategic Partnerships, Business Development, Community Management, or related fields, preferably within the lifestyle, fashion, hospitality, media, entertainment, PR, or creative agency industries.
- Strong professional network and established relationships with relevant brands, businesses, institutions, organizations, and communities.
- Proven experience in developing and managing strategic partnerships, business development initiatives, and long-term stakeholder relationships.
- Experience in partnership proposal development, presentations, negotiations, and agreement management.
- Demonstrated ability to build and maintain communities through meaningful collaborations and ongoing engagement programs.
- Strong understanding of brand positioning, audience interests, market trends, and partnership alignment, particularly for the 25–40 age group and beyond.
- Experience in identifying commercial opportunities and translating partnership initiatives into measurable brand awareness, audience engagement, customer acquisition, and business results.
- Strong leadership, communication, negotiation, and stakeholder management skills.
- Excellent project management and organizational abilities, with the capacity to manage multiple partnerships and initiatives simultaneously.
- Proficient in Microsoft Office (Excel, PowerPoint), particularly in preparing partnership proposals, presentations, and performance reports.
Why Work at Everbest?
At Everbest, we celebrate creativity and innovation. Our team is made up of passionate professionals who care deeply about fashion and customer experience. When you join us, you become part of a brand that’s shaping the future of fashion.
We offer:
- Growth opportunities: Continuous opportunities to learn, develop, and grow.
- Collaborative culture: Work alongside an inspiring, dedicated team that values collaboration, diversity, and creativity.
- Impactful Opportunities: Be a part of a brand that is continuously evolving, where your work help shapes the future of fashion and creates meaningful customer experiences.
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