Marketing Intern (Social - Indonesia)

Love, Bonito; Jakarta Pusat; Hybrid; IDR 44,640,000 - 66,960,000; Part time

Benefits offered by this job

Generous staff discount off LBprodu]}

Peer-to-peer recognition platform

Job summary

Love, Bonito, a leading Southeast Asian womenswear brand, is offering a 4–6 month internship in Jakarta with hybrid work. You will assist with managing Instagram accounts, posting content, and crafting on-brand captions while learning the ins and outs of social media marketing in a fast-paced fashion environment.

Ideal for final year students or recent graduates who are passionate about fashion, social media trends, and digital marketing.

Qualifications

• Open for final year students and fresh graduates.
• Passion for all things social media and marketing functions related.
• Passion for fashion.
• Reachable and fast response during working hours.

Responsibilities

• Assist with managing Love, Bonito’s two social media accounts: @lovebonitoid and @lovebonito_my.
• Help to do Instagram posting including graphic content and influencer reposts in timely manner.
• Generate UTM/tracking links and refresh Link in Bio as needed.
• Monitor social media during evenings and weekends as required.
• Support social media quality review to ensure accuracy of product names, pricing and details.
• Work with design team to create engaging visual content and with social team on ideas.
• Maintain a consistent brand voice across channels and respond to comments and inquiries.
• Research, analyse and present fresh ways to approach social content.
• Ad-hoc: craft compelling captions and copy for campaigns.

Job description

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world‑class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join you if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast‐paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no‑corporate‑BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

About the role

Main responsibilities:

• Assisted in managing Love, Bonito’s two social media accounts: @lovebonitoid & @lovebonito_my.
• Help to do instagram posting both graphic content & influencer repost in timely manner
• IG Stories: 2x daily for each account
• IG Posts: 3x per week for each account
• Generate UTM/tracking links for Instagram posts and stories, and refresh the Link in Bio as needed.
• Monitor social media during evenings and weekends as required
• Support social media quality review:
• To ensure consistency and accuracy, including typos, correct product names, pricing, and other key details.
• Work closely with design team to create exciting visual content to enhance brand identity
• Work closely with social team in brainstorming, refining, and developing creative content ideas
• Maintain a consistent brand voice and tone across all content channels that resonates with our target audience and reflects our brand values and identity.
• Respond to comments, messages, and inquiries in a timely and professional manner
• Research, analyse and present new and fresh ways to approach and execute social content

Ad-hoc:

• Assist with BAU brief creation or Instagram captions as needed
• Craft compelling and on-brand copy for social media captions and marketing campaigns.

• Available for 4-6 months internship program
• Open for final year students and fresh graduates!
• Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred
• Passion for all things social media and marketing functions related
• Passion for fashion
• Following and updating yourself to the current social media and influencer trends globally and in Indonesia
• An agile, multitasker, open-to-learn mindset
• Strong sense of ownership and accountability for assigned tasks
• Keen attention to detail, ensuring accuracy and consistency in all content
• Open and communicative personality
• Reachable & fast response during working hours

1. Flexible Work Arrangement

• Hybrid work set-up with once/twice office visits weekly
• Remote work according to HQ operating hours

2. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in‑class resources etc)

4. #TeamLB perks

• Generous staff discount off LB products
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements