Brand Manager (EVB & Tracce)

Everbest Group; Tangerang; On-site; IDR 600,000,000 - 750,000,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative culture

Impactful Opportunities

Insurance and BPJS

Lunch

Sport

Learning, Growing and Career Developm…

Job summary

Everbest Group in Tangerang, Indonesia, seeks a commercially driven Brand Manager to lead EVB & Tracce brands, overseeing brand strategy, merchandising, product assortment, and commercial performance.

The role requires 5+ years in brand management or retail, strong leadership, analytical skills, and stakeholder management; experience in fashion/footwear is advantageous. Join a dynamic team focused on growth and customer experience.

Qualifications

• Bachelor's degree in a relevant field (Business/Marketing/Fashion/Merchandising).
• Minimum 5 years of experience in brand management, merchandising, buying, or retail management.
• Experience in fashion, footwear, or bags is advantageous.
• Strong commercial mindset and business acumen.
• Solid experience in brand management, merchandising, buying, or retail business management.
• Strong understanding of product assortment, allocation, inventory management, and retail merchandising processes.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Proven leadership and team management capabilities.
• Excellent communication, negotiation, and stakeholder management skills.
• Professional, strong presentation skills, and a performance-driven mindset.

Responsibilities

• Develop and execute brand strategies, business plans, and commercial initiatives.
• Lead merchandising strategies, including product assortment planning and seasonal range planning.
• Oversee buying activities: product selection, pricing, and supplier coordination.
• Manage product allocation and stock distribution based on sales performance.
• Monitor stock levels, sell-through, turnover, and productivity for inventory control.
• Execute replenishment, stock rotation, and inter-store transfers to maximize availability.
• Analyze sales trends and market data to drive opportunities and results.
• Lead pricing, promotions, and markdown strategies to hit targets.
• Collaborate cross-functionally with Retail Ops, Merchandising, Marketing, and others.
• Monitor brand performance and provide strategic recommendations.
• Lead and develop the team to achieve targets.

Skills

Commercial mindset

Leadership

Stakeholder management

Analytical thinking

Presentation skills

Communication

Education

Bachelor's degree in Business Management, Marketing, Fashion Business, Merchandising, or related fields

Job description

Built on a Passion for People and Design

Since 1979, Everbest has been committed to bringing together style and quality. What began as a vision to craft accessible fashion has grown into a beloved brand across Asia. Our collections of shoes, handbags, and accessories are thoughtfully designed to reflect the unique needs of our customers - well-crafted, versatile, and made for every moment. We believe that fashion should be both beautiful and attainable, and we strive to make that a reality in every piece we offer.

Role Overview

Everbest Group is looking for a commercially driven and strategic Brand Manager to lead the development and growth of our EVB & Tracce brands. This role will oversee brand strategy, merchandising, product assortment, and commercial performance to ensure sustainable business growth and a strong market position.

What You’ll Do

• Develop and execute overall brand strategies, business plans, and commercial initiatives aligned with company objectives.
• Lead merchandising strategies, including product assortment planning, collection development, and seasonal range planning.
• Oversee buying activities, including product selection, purchasing decisions, pricing, and coordination with suppliers or principals.
• Manage product allocation and stock distribution across stores based on sales performance, store potential, and inventory availability.
• Monitor stock levels, sell-through, stock turnover, and product productivity to ensure optimal inventory management.
• Develop and execute replenishment, stock rotation, consolidation, and inter-store transfer strategies to maximize product availability and minimize excess inventory.
• Analyze sales performance, market trends, consumer behavior, and product movement to identify business opportunities and improve commercial results.
• Lead pricing strategies, promotional planning, and markdown activities to achieve sales and profitability targets.
• Collaborate with Retail Operations, Merchandising, Marketing, and other cross-functional teams to ensure effective brand and business execution.
• Monitor brand performance through key business indicators, prepare regular reports, and provide strategic recommendations.
• Lead, develop, and manage the team to ensure operational excellence and achievement of business targets.

• Bachelor's degree in Business Management, Marketing, Fashion Business, Merchandising, or other related fields.
• Minimum 5 years of relevant experience in brand management, merchandising, buying, or retail management.
• Experience in the fashion, footwear, or bags industry will be a strong advantage.
• Strong commercial mindset and business acumen.
• Solid experience in brand management, merchandising, buying, or retail business management.
• Strong understanding of product assortment, allocation, inventory management, and retail merchandising processes.
• Excellent analytical skills with the ability to translate data into actionable business insights.
• Proven leadership and team management capabilities.
• Excellent communication, negotiation, and stakeholder management skills.
• Professional, strong presentation skills, and a performance-driven mindset.

Why Work at Everbest?

At Everbest, we celebrate creativity and innovation. Our team is made up of passionate professionals who care deeply about fashion and customer experience. When you join us, you become part of a brand that’s shaping the future of fashion.

We offer:

• Growth opportunities: Continuous opportunities to learn, develop, and grow.
• Collaborative culture: Work alongside an inspiring, dedicated team that values collaboration, diversity, and creativity.
• Impactful Opportunities: Be a part of a brand that is continuously evolving, where your work help shapes the future of fashion and creates meaningful customer experiences.
• Insurance and BPJS
• Lunch
• Sport
• Learning, Growing and Career Development