Strategic Branch Leader | Grow, Lead & Sell

Permata Bank; Padang; Remote; IDR 1,628,075,000 - 2,894,356,000; Full time

Benefits offered by this job

Fully remote work position

Equity/bonus opportunities

Growth opportunities

Remote-first culture

Access to growth tools and resources

Health and wellness benefits

Job summary

Permata Bank is seeking a highly experienced Remote Growth Marketing Lead for a fast-scaling B2B SaaS company. You will own the growth strategy across acquisition, activation, retention and revenue, and work closely with product, engineering and sales to drive ROI from multiple channels.

This hands-on leader thrives on experimentation, data analysis and rapid iteration. You will oversee SEO, content, paid media, email marketing and lifecycle programs, define KPIs, build dashboards and foster a

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 5-7+ years of experience in growth marketing, performance marketing, or a related role, preferably in a B2B SaaS environment.
• Strong analytical skills with data analysis tools and A/B testing methodologies.

Responsibilities

• Develop and implement a comprehensive growth marketing strategy aligned with company objectives.
• Identify, prioritize, and execute growth experiments across the entire funnel (acquisition, activation, retention, referral, revenue).
• Utilize data analysis and user insights to uncover growth opportunities and inform strategic decisions.
• Manage and optimize paid acquisition channels (e.g., Google Ads, LinkedIn Ads, social media).
• Oversee SEO and content marketing efforts to drive organic traffic and qualified leads.
• Develop and execute email marketing and lifecycle campaigns.
• Collaborate with product and engineering teams to drive product-led growth initiatives.
• Define key growth metrics (KPIs) and build dashboards to track progress.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.
• Stay abreast of emerging growth marketing trends, tools, and technologies.

Skills

Growth marketing

Performance marketing

Data analysis

A/B testing

SEO

SEM

Content marketing

Email marketing

Paid acquisition

Leadership

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Analytics

Mixpanel

Amplitude

CRM systems

Job description

About the Role Our client, a rapidly scaling B2B SaaS company, is seeking an experienced and innovative Remote Growth Marketing Lead. This fully remote role is designed for a data-obsessed marketer who thrives on experimentation and rapid iteration to drive user acquisition, activation, retention, and revenue. You will be responsible for developing and executing a holistic growth strategy, leveraging a deep understanding of the customer journey and various marketing channels. Key focus areas include SEO, content marketing, paid acquisition, email marketing, and product-led growth initiatives. You will work closely with product, engineering, and sales teams to identify and capitalize on growth opportunities. This is a unique chance to significantly impact the trajectory of a dynamic company from anywhere in the world. We are looking for a hands‑on leader with a proven track record of scaling user bases and revenue through data-driven growth strategies. Key Responsibilities

• Develop and implement a comprehensive growth marketing strategy aligned with company objectives.
• Identify, prioritize, and execute growth experiments across the entire customer funnel (acquisition, activation, retention, referral, revenue).
• Utilize data analysis and user insights to uncover growth opportunities and inform strategic decisions.
• Manage and optimize paid acquisition channels (e.g., Google Ads, LinkedIn Ads, social media).
• Oversee SEO and content marketing efforts to drive organic traffic and qualified leads.
• Develop and execute email marketing and lifecycle marketing campaigns.
• Collaborate closely with product and engineering teams to drive product-led growth initiatives.
• Define key growth metrics (KPIs) and build reporting dashboards to track progress.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.
• Stay abreast of emerging growth marketing trends, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 5-7 years of experience in growth marketing, performance marketing, or a related role, preferably in a B2B SaaS environment.
• Proven track record of successfully driving significant user growth and revenue.
• Strong analytical skills with expertise in data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude) and A/B testing methodologies.
• Deep understanding of various marketing channels, including SEO, SEM, content marketing, social media, and email marketing.
• Experience with marketing automation platforms and CRM systems.
• Excellent communication, collaboration, and leadership skills.
• Highly data-driven and results-oriented mindset.
• Ability to work autonomously and thrive in a fast-paced, remote setting.

Benefits

• Fully remote work position offering unparalleled flexibility.
• Highly competitive salary and significant equity/bonus opportunities.
• Opportunity to shape the growth of a fast‑scaling SaaS company.
• Collaborative and innovative remote‑first work culture.
• Access to best‑in‑class growth tools and resources.
• Comprehensive health and wellness benefits.
• Significant opportunities for professional growth and development.

About the Role Our client is looking for a highly