Remote Growth Marketing Lead — Scale B2B SaaS

Permata Bank; Padang; Remote; IDR 1,628,075,000 - 2,894,356,000; Full time

Benefits offered by this job

Fully remote work position

Equity/bonus opportunities

Growth opportunities

Remote-first culture

Access to growth tools and resources

Health and wellness benefits

Job summary

Permata Bank is seeking a highly experienced Remote Growth Marketing Lead for a fast-scaling B2B SaaS company. You will own the growth strategy across acquisition, activation, retention and revenue, and work closely with product, engineering and sales to drive ROI from multiple channels.

This hands-on leader thrives on experimentation, data analysis and rapid iteration. You will oversee SEO, content, paid media, email marketing and lifecycle programs, define KPIs, build dashboards and foster a

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 5-7+ years of experience in growth marketing, performance marketing, or a related role, preferably in a B2B SaaS environment.
• Strong analytical skills with data analysis tools and A/B testing methodologies.

Responsibilities

• Develop and implement a comprehensive growth marketing strategy aligned with company objectives.
• Identify, prioritize, and execute growth experiments across the entire funnel (acquisition, activation, retention, referral, revenue).
• Utilize data analysis and user insights to uncover growth opportunities and inform strategic decisions.
• Manage and optimize paid acquisition channels (e.g., Google Ads, LinkedIn Ads, social media).
• Oversee SEO and content marketing efforts to drive organic traffic and qualified leads.
• Develop and execute email marketing and lifecycle campaigns.
• Collaborate with product and engineering teams to drive product-led growth initiatives.
• Define key growth metrics (KPIs) and build dashboards to track progress.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.
• Stay abreast of emerging growth marketing trends, tools, and technologies.

Skills

Growth marketing

Performance marketing

Data analysis

A/B testing

SEO

SEM

Content marketing

Email marketing

Paid acquisition

Leadership

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Analytics

Mixpanel

Amplitude

CRM systems

Job description

Permata Bank is seeking a highly experienced Remote Growth Marketing Lead for a fast-scaling B2B SaaS company. You will own the growth strategy across acquisition, activation, retention and revenue, and work closely with product, engineering and sales to drive ROI from multiple channels.

This hands-on leader thrives on experimentation, data analysis and rapid iteration. You will oversee SEO, content, paid media, email marketing and lifecycle programs, define KPIs, build dashboards and foster a