Senior KOL & Affiliate Specialist

PT BSMT TRAVEL GOODS; Jakarta Utara; On-site; IDR 66,960,000 - 122,760,000; Full time

Job summary

PT BSMT TRAVEL GOODS in Jakarta seeks a proactive Affiliate Marketing Associate to identify and develop local TikTok Shop creators, manage day-to-day affiliate operations, and optimize partnerships for growth. You will collaborate with cross-functional teams to track performance, expand creator resources, and drive GMV through strategic creator outreach and campaigns.

This role welcomes 0–2 years of related experience and requires strong communication and local language skills.

Qualifications

• College degree or above. Educational requirements may be relaxed for candidates with relevant experience.
• 0–2 years of experience in Affiliate Marketing, Influencer Marketing, Creator Operations, Business Development, Social Media, E-commerce, or related fields. Fresh graduates with strong communication skills and good knowledge of TikTok are welcome.
• Familiar with TikTok, TikTok Shop, Instagram, or other major platforms, with knowledge of local social media trends and creator content.
• Good communication and relationship-building skills, with the ability to actively reach out to creators and maintain daily cooperation.
• Basic data awareness and ability to track and analyze creator performance (content output, GMV, conversion, etc.).
• Native or fluent proficiency in the local language; English or Chinese skills preferred.
• Proactive, responsible, target-oriented, and able to work in a fast-paced environment.

Responsibilities

• Affiliate Creator Development: identify and reach out to suitable local TikTok creators and affiliates; develop new affiliate creators via TikTok and other channels; expand the affiliate creator pool.
• Creator Cooperation & Relationship Management: establish and maintain relationships, manage full cooperation process including outreach, product selection, samples, and post-campaign follow-up.
• Affiliate Operations: support daily operations of the TikTok Shop Affiliate program, including creator matching, product promotion, sample management, and campaign execution.
• Performance Tracking & Optimization: track key metrics (outreach, response rate, GMV, conversion); review performance and optimize strategies with cross-functional teams.

Skills

Communication skills

Relationship building

TikTok familiarity

Data tracking

Education

College degree or above

Tools

TikTok Shop

Job description

This role focuses on identifying, developing, and managing affiliate creators on TikTok Shop. You will build relationships with local TikTok creators and affiliates, support daily affiliate program operations, track performance metrics, and collaborate across teams to optimize creator partnerships and drive business growth.

Job Responsibilities

Affiliate Creator Development

• Identify and actively reach out to suitable local TikTok creators and affiliates based on the brand’s target audience and product positioning.
• Develop new affiliate creators through TikTok, social media platforms, creator communities, MCN agencies, and other relevant channels.
• Continuously expand and maintain the local affiliate creator pool and support the growth of high-quality creator resources.

Creator Cooperation & Relationship Management

• Establish and maintain relationships with affiliate creators and follow up on the full cooperation process, including creator outreach, product selection, sample delivery, content publishing, and post-campaign follow-up.
• Maintain regular communication with creators, understand their cooperation needs and feedback, and improve creator engagement and cooperation efficiency.
• Support long‑term cooperation with high‑performing creators and continuously improve creator activity and retention.

Affiliate Operations

• Support the daily operation of the TikTok Shop Affiliate program, including creator matching, product promotion, sample management, commission communication, and campaign execution.
• Recommend suitable products and selling points to creators based on their content style, audience profile, and historical performance.
• Coordinate with creators to ensure content is published according to cooperation requirements and timelines.

Performance Tracking & Optimization

• Track key affiliate performance indicators, including creator outreach, response rate, sample delivery, content output, GMV, conversion, and other relevant metrics.
• Regularly review creator performance and identify high‑potential creators for further cooperation.
• Analyze underperforming collaborations and continuously optimize creator selection, outreach methods, and cooperation strategies.
• Collaborate closely with the Affiliate Growth Supervisor, Content Team, and other internal teams to support affiliate campaigns and business goals.
• Stay updated on local TikTok trends, creator ecosystem, consumer preferences, and competitor activities.
• Provide feedback on local creator trends, cooperation preferences, and market insights to support the optimization of affiliate strategies.

Job Requirements

• College degree or above. Educational requirements may be relaxed for candidates with relevant experience.
• 0–2 years of experience in Affiliate Marketing, Influencer Marketing, Creator Operations, Business Development, Social Media, E-commerce, or other related fields. Fresh graduates with strong communication skills and good knowledge of TikTok are also welcome.
• Familiar with TikTok, TikTok Shop, Instagram, or other major social media platforms, with a good understanding of local social media trends and creator content.
• Good communication and relationship‑building skills, with the ability to actively reach out to creators and maintain daily cooperation.
• Basic sales or business development awareness, with willingness to communicate, negotiate, and achieve creator development targets.
• Basic data awareness and the ability to track and analyze creator performance, such as content output, GMV, conversion, and cooperation effectiveness.
• Native or fluent proficiency in the local language. English or Chinese communication skills are preferred.
• Proactive, responsible, target‑oriented, and able to work effectively in a fast‑paced environment.

Preferred Qualifications

• Previous experience in TikTok Shop Affiliate, influencer marketing, creator operations, MCN agencies, or e-commerce is preferred.
• Existing local creator or affiliate resources are a plus, but not mandatory.
• Experience working with creators in fashion, luggage, beauty, lifestyle, FMCG, or related consumer categories is a plus.
• Experience in creator outreach, sample management, or affiliate campaign execution is a plus.