Senior Insights & Validation Leader: Consumer & Shopper

PZ Cussons; Papua Barat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

PZ Cussons is seeking a Senior Manager Insights & Validation to embed consumer insights across Indonesia and Asia, guiding decisions from path to purchase to drive growth. You will partner with Marketing, Commercial and R&D to translate data into actionable actions and shape priorities.

You will lead cross-functional teams, influence marketing and product programmes, and manage external agencies to maximize ROI while advancing insights-driven decision making.

Qualifications

• Experience in fast-paced FMCG environments.
• Partnering with Marketing, R&D and Category Management teams to drive innovation.
• Experience supporting both market-leading and challenger brands.
• Strong change management capability during periods of transition.
• Collaborative, team-oriented approach with cross-functional alignment.
• Commercial curiosity and objective data-driven thinking.
• Excellent storytelling and clear communication of insights.
• Experience presenting insights in one-to-one and group settings.
• Experience using mixed research methodologies to generate insights.
• Knowledge of emerging technology platforms and practical application.

Responsibilities

• Insight Work: apply Path to Purchase framework to generate actionable insights.
• Proactively scope and manage projects with multiple methodologies.
• Use insights to influence business priorities and growth.
• Fill gaps in understanding and improve current knowledge along the Path to Purchase.
• Leverage tech-first approaches to shorten time to insight.
• Be the objective voice of Consumer and Shopper in Asia.
• Deliver deeper understanding of markets, consumers and shoppers in Indonesia and Asia.
• Partner Management: deliver projects through external agencies with ROI in mind.
• Create long-term vendor plans and guardrails for self-serve models.
• Influencing Business Approach: shape marketing and R&D programs through insights.
• Lead methodology evolution and ways of working.
• Leadership: lead effectively within cross-functional teams.
• Act as trusted adviser on how insights shape business approach for Asia.

Skills

FMCG experience

Cross-functional partnering

Product innovation

Change management

Storytelling

Data-driven insights

Insight gap identification

Emerging tech awareness

Job description

PZ Cussons is seeking a Senior Manager Insights & Validation to embed consumer insights across Indonesia and Asia, guiding decisions from path to purchase to drive growth. You will partner with Marketing, Commercial and R&D to translate data into actionable actions and shape priorities.

You will lead cross-functional teams, influence marketing and product programmes, and manage external agencies to maximize ROI while advancing insights-driven decision making.