Sr. Manager Insights & Validation

PZ Cussons; Papua Barat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

PZ Cussons is seeking a Senior Manager Insights & Validation to embed consumer insights across Indonesia and Asia, guiding decisions from path to purchase to drive growth. You will partner with Marketing, Commercial and R&D to translate data into actionable actions and shape priorities.

You will lead cross-functional teams, influence marketing and product programmes, and manage external agencies to maximize ROI while advancing insights-driven decision making.

Qualifications

• Experience in fast-paced FMCG environments.
• Partnering with Marketing, R&D and Category Management teams to drive innovation.
• Experience supporting both market-leading and challenger brands.
• Strong change management capability during periods of transition.
• Collaborative, team-oriented approach with cross-functional alignment.
• Commercial curiosity and objective data-driven thinking.
• Excellent storytelling and clear communication of insights.
• Experience presenting insights in one-to-one and group settings.
• Experience using mixed research methodologies to generate insights.
• Knowledge of emerging technology platforms and practical application.

Responsibilities

• Insight Work: apply Path to Purchase framework to generate actionable insights.
• Proactively scope and manage projects with multiple methodologies.
• Use insights to influence business priorities and growth.
• Fill gaps in understanding and improve current knowledge along the Path to Purchase.
• Leverage tech-first approaches to shorten time to insight.
• Be the objective voice of Consumer and Shopper in Asia.
• Deliver deeper understanding of markets, consumers and shoppers in Indonesia and Asia.
• Partner Management: deliver projects through external agencies with ROI in mind.
• Create long-term vendor plans and guardrails for self-serve models.
• Influencing Business Approach: shape marketing and R&D programs through insights.
• Lead methodology evolution and ways of working.
• Leadership: lead effectively within cross-functional teams.
• Act as trusted adviser on how insights shape business approach for Asia.

Skills

FMCG experience

Cross-functional partnering

Product innovation

Change management

Storytelling

Data-driven insights

Insight gap identification

Emerging tech awareness

Job description

Role: Senior Manager Insights & Validation

Contract: Full-Time

WHY US AND WHY THIS ROLE

Seize the opportunity to be part of a unique business with an exciting vision for the future, where we dare to be bold, discover what’s possible, and do incredible. Dare. Discover. Do.

At PZ Cussons, we offer five big reasons that people join and stay: Futureproof Our Brands, Create Your Own Impact, Accelerate Your Craft, Flexibility to Perform, and Collaborate with Intent.

As Senior Manager Insights & Validation, you will help embed consumer and shopper insights across the business, ensuring they influence decisions throughout the path to purchase. Working closely with Marketing, Commercial and R&D teams, you will act as the objective voice of the consumer, translating data and learning into actions that drive growth. This role offers the opportunity to shape business priorities, strengthen innovation programmes, and deliver a deeper understanding of markets, consumers and shoppers across Indonesia and Asia.

What You’ll Be Doing

Insight Work

• Utilizing the path to purchase as a framework for all insight work, ensuring that all insight is grounded and explained in this context.
• Scoping and running projects across multiple methodologies to deliver actionable insight at the relevant point in the Path to Purchase.
• Proactive use of insight to influence business priorities and growth.
• Proactively scoping how to fill gaps in understanding or improve existing understanding along the Path to Purchase.
• Using appropriate solutions to improve time to insight delivery by thinking tech first and unlocking deeper understanding.
• Being the objective voice of the Consumer and Shopper at all times.
• Delivering a deeper understanding of Markets, Consumers and Shoppers in Indonesia and Asia.

Partner Management

• Delivering projects through external agencies while maximizing value for money by challenging orthodoxies and existing approaches.
• Creating long-term plans with vendors to drive efficiency and high ROI.
• Creating guardrails for self-serve models alongside partners to ensure consistent methodologies.

Influencing Business Approach

• Shaping marketing and R&D programmes through insight-led activities.
• Leading methodology approaches, consistency and the evolution of ways of working.

Leadership

• Leading effectively within cross-functional teams.
• Acting as the trusted adviser for the Asia team on what insight means and how it can shape business approach.

What You’ll Bring

• Experience working within a fast-paced FMCG environment.
• A track record of partnering with Marketing, R&D and Category Management teams to deliver successful product and communication innovation.
• Experience supporting both market-leading and challenger brands.
• Strong change management capability and the ability to thrive in periods of transition.
• A collaborative, team-oriented approach with the ability to align goals across functions.
• Strong commercial curiosity and an objective mindset, using data to challenge assumptions and validate business thinking.
• Excellent storytelling and communication skills, with the ability to simplify complex data into clear, actionable insights.
• Confidence presenting insights in both one-to-one and group settings.
• Experience using mixed research methodologies to generate meaningful insights.
• Knowledge of emerging technology platforms and their practical application within a business environment.
• A proactive approach to identifying and solving data and insight gaps.

OUR PURPOSE, CULTURE AND VALUES

At PZ Cussons, our purpose is For Everyone, For Life, For Good. Guided by our BEST values, Bold, Energetic, Striving and Together, we nurture a culture where people feel empowered to grow, perform and make a meaningful difference every day.

We retain the pioneering spirit of our founders by building portfolios of locally loved brands across our key markets in the UK, ANZ, Nigeria and Indonesia, backed by the manufacturing scale and capability of a global business. Spanning Personal, Home and Baby Care, our products are trusted by millions of consumers worldwide.

INCLUSION AND FAIRNESS

We’re committed to building diverse teams that reflect our consumers and communities, creating an inclusive environment where everyone feels respected and able to thrive. If you need any adjustments during the process, just let us know.

DISCLAIMER

We want everyone who applies to PZ Cussons to have a positive, straightforward and safe experience. We may advertise jobs through recruitment partners, but all PZ Cussons roles are also listed on our Careers website, which is the best place to check whether an opportunity is genuine.

Dare to be bold, Discover what’s possible, and Do the incredible.