Senior Insights & Validation Lead – FMCG Growth

PZ Cussons; Jakarta Pusat; On-site; IDR 90,000,000 - 140,000,000; Full time

Job summary

PZ Cussons is seeking a Senior Manager Insights & Validation in Indonesia. You will lead insight-driven projects across the Path to Purchase, shaping marketing and R&D strategies with a consumer-centric approach and partnering with Marketing, R&D, and Category Management teams.

You will guide cross-functional teams in Indonesia and Asia, manage external agencies, and advance time-to-insight through tech-enabled methodologies.

Qualifications

• Experience in a fast-paced FMCG environment.
• Proven ability to partner with Marketing, R&D and Category Management to deliver product and communication innovations.
• Experience supporting both market-leading and challenger brands.
• Strong change management capability during periods of transition.
• Collaborative, team-oriented approach with the ability to align goals across functions.
• Strong commercial curiosity and an objective mindset using data to challenge assumptions.
• Excellent storytelling and communication skills to translate complex data into clear insights.
• Confident presenting insights in one-to-one and group settings.
• Experience using mixed research methodologies to generate meaningful insights.
• Knowledge of emerging technology platforms and their practical business applications.
• Proactive approach to identifying and solving data and insight gaps.

Responsibilities

• Insight work grounded in the path to purchase framework across projects.
• Scoping and running multi-methodology projects to deliver actionable insights.
• Influence business priorities and growth with proactive insights.
• Identify gaps in understanding and improve existing insights along the Path to Purchase.
• Leverage tech-focused solutions to accelerate time to insight.
• Be the objective voice of the Consumer and Shopper for Asia.
• Develop deeper understanding of Markets, Consumers and Shoppers in Indonesia and Asia.
• Lead external agency projects with vendors to ensure value for money.
• Create long-term vendor plans to drive efficiency and ROI.
• Set guardrails for self-serve models with partners to ensure consistency.
• Shape marketing and R&D programmes through insight-led activities.
• Lead methodology evolution and consistency in ways of working.
• Lead effectively within cross-functional teams and advise Asia on insights.

Skills

FMCG experience

Marketing collaboration

Brand experience

Change management

Cross-functional collaboration

Commercial curiosity

Data storytelling

Presentation skills

Data-driven decisions

Mixed research methods

Emerging tech platforms

Proactive problem solving

Job description

PZ Cussons is seeking a Senior Manager Insights & Validation in Indonesia. You will lead insight-driven projects across the Path to Purchase, shaping marketing and R&D strategies with a consumer-centric approach and partnering with Marketing, R&D, and Category Management teams.

You will guide cross-functional teams in Indonesia and Asia, manage external agencies, and advance time-to-insight through tech-enabled methodologies.