Sr. Manager Insights & Validation

PZ Cussons; Indonesia; On-site; IDR 600,000,000 - 800,000,000; Full time

Job summary

PZ Cussons is seeking a Senior Manager Insights & Validation to embed consumer insights across the business, influencing decisions from path to purchase. You will collaborate with Marketing, Commercial and R&D to translate data into actions that drive growth in Indonesia and Asia.

You will lead cross-functional teams, manage external agencies, and shape marketing and R&D programs with insight-led strategies, while advancing innovative approaches across markets.

Qualifications

• Experience working in a fast-paced FMCG environment.
• Partner with Marketing, R&D and Category Management to deliver product/communication innovation.
• Experience with both market-leading and challenger brands.
• Strong change-management capabilities in periods of transition.
• Collaborative, team-oriented with ability to align goals across functions.
• Strong commercial curiosity and objective data-driven thinking.
• Excellent storytelling and communication, simplifying complex data.
• Confident presenting insights to individuals and groups.
• Experience using mixed research methodologies to generate insights.
• Knowledge of emerging technology platforms and their practical application.

Responsibilities

• Insight work grounded in the Path to Purchase framework.
• Scope and run projects across multiple methodologies for actionable insights.
• Proactively use insights to influence business priorities and growth.
• Identify and fill gaps in understanding along the Path to Purchase.
• Leverage tech-first solutions to speed time to insight and deepen understanding.
• Be the objective voice of the Consumer and Shopper for Indonesia and Asia.
• Deliver deeper understanding of Markets, Consumers and Shoppers in Indonesia and Asia.
• Deliver projects through external agencies with ROI-focused value.
• Create long-term vendor plans to drive efficiency.
• Set guardrails for self-serve models alongside partners.

Skills

FMCG experience

Cross-functional collaboration

Insight storytelling

Data-driven decision making

Change management

Stakeholder management

Presentation skills

Research methodologies

Technology platforms knowledge

Job description

POSITION SNAPSHOT

Role: Senior Manager Insights & ValidationLocation: IndonesiaContract: Full-Time

WHY US AND WHY THIS ROLE

Seize the opportunity to be part of a unique business with an exciting vision for the future, where we dare to be bold, discover what’s possible, and do incredible. Dare. Discover. Do.At PZ Cussons, we offer five big reasons that people join and stay: Futureproof Our Brands, Create Your Own Impact, Accelerate Your Craft, Flexibility to Perform, and Collaborate with Intent.As Senior Manager Insights & Validation, you will help embed consumer and shopper insights across the business, ensuring they influence decisions throughout the path to purchase. Working closely with Marketing, Commercial and R&D teams, you will act as the objective voice of the consumer, translating data and learning into actions that drive growth. This role offers the opportunity to shape business priorities, strengthen innovation programmes, and deliver a deeper understanding of markets, consumers and shoppers across Indonesia and Asia.

WHAT YOU'LL BE DOING

• Insight WorkUtilizing the path to purchase as a framework for all insight work, ensuring that all insight is grounded and explained in this context.
• Scoping and running projects across multiple methodologies to deliver actionable insight at the relevant point in the Path to Purchase.
• Proactive use of insight to influence business priorities and growth.
• Proactively scoping how to fill gaps in understanding or improve existing understanding along the Path to Purchase.
• Using appropriate solutions to improve time to insight delivery by thinking tech first and unlocking deeper understanding.
• Being the objective voice of the Consumer and Shopper at all times.
• Delivering a deeper understanding of Markets, Consumers and Shoppers in Indonesia and Asia.

Partner Management

• Delivering projects through external agencies while maximizing value for money by challenging orthodoxies and existing approaches.
• Creating long-term plans with vendors to drive efficiency and high ROI.
• Creating guardrails for self-serve models alongside partners to ensure consistent methodologies.

Influencing Business Approach

• Shaping marketing and R&D programmes through insight-led activities.
• Leading methodology approaches, consistency and the evolution of ways of working.

Leadership

• Leading effectively within cross-functional teams.
• Acting as the trusted adviser for the Asia team on what insight means and how it can shape business approach..

WHAT YOU'LL BRING

• Experience working within a fast-paced FMCG environment.
• A track record of partnering with Marketing, R&D and Category Management teams to deliver successful product and communication innovation.
• Experience supporting both market-leading and challenger brands.
• Strong change management capability and the ability to thrive in periods of transition.
• A collaborative, team-oriented approach with the ability to align goals across functions.
• Strong commercial curiosity and an objective mindset, using data to challenge assumptions and validate business thinking.
• Excellent storytelling and communication skills, with the ability to simplify complex data into clear, actionable insights.
• Confidence presenting insights in both one-to-one and group settings.
• Experience using mixed research methodologies to generate meaningful insights.
• Knowledge of emerging technology platforms and their practical application within a business environment.
• A proactive approach to identifying and solving data and insight gaps.

OUR PURPOSE, CULTURE AND VALUES

At PZ Cussons, our purpose is For Everyone, For Life, For Good. Guided by our BEST values, Bold, Energetic, Striving and Together, we nurture a culture where people feel empowered to grow, perform and make a meaningful difference every day.

We retain the pioneering spirit of our founders by building portfolios of locally loved brands across our key markets in the UK, ANZ, Nigeria and Indonesia, backed by the manufacturing scale and capability of a global business. Spanning Personal, Home and Baby Care, our products are trusted by millions of consumers worldwide.

INCLUSION AND FAIRNESS

We’re committed to building diverse teams that reflect our consumers and communities, creating an inclusive environment where everyone feels respected and able to thrive. If you need any adjustments during the process, just let us know.