Insights Lead

PepsiCo; Jakarta Selatan; On-site; IDR 1,050,420,168 - 1,488,095,238; Full time

Job summary

PepsiCo is seeking an Insights Lead in Jakarta Selatan, Indonesia, to lead consumer insights efforts for their Foods category. This role involves partnering closely with business leaders to identify growth opportunities through deep consumer understanding and data analysis.

Successful candidates will possess a Bachelor's degree, 8-10 years of experience, and a strong analytical mindset with expertise in tools like Kantar and Nielsen. The position offers an opportunity to influence strategic decision-making within a dynamic organization.

Qualifications

• 8-10 years of proven functional experience.
• Experience with consultancy is preferred.
• Ability to handle, curate, and manage large data sets.

Responsibilities

• Lead commercial diagnostics for the Foods category.
• Translate shopper and consumer behavior into insights.
• Develop compelling insight-driven storylines for senior stakeholders.

Skills

Strategic thinking

Analytical mindset

Consumer understanding

Commercial Savviness

Machine Learning insights

Education

Bachelor's degree in relevant field

Tools

Kantar Consumer Panel

Nielsen RMS

Job description

Overview

The Insights Lead role will be responsible for leading Consumer Insights efforts for PepsiCo Indonesia Foods and is responsible for identifying consumer‑led opportunities and unlocking growth potential. The position partners closely with business leaders to translate deep consumer, category, and competitive understanding into commercial opportunities and strategic initiatives. In addition, the role drives innovative and agile approaches to trend spotting to continuously inform the product pipeline, while collaborating in a matrix environment with regional and global insights teams to influence business priorities and decision‑making.

Responsibilities

What you wiill be responsible for:

• Lead commercial diagnostics for the Foods category by analyzing consumer panel metrics (e.g., penetration, volume per buyer) and Nielsen RMS data (e.g., share, category dynamics, pricing, pack architecture, and portfolio mix) to identify actionable growth levers.
• Translate shopper and consumer behavior into clear, insight‑led recommendations that inform strategic business decisions and commercial actions.
• Develop compelling insight‑driven storylines that connect data to business opportunities and guide decision‑making for senior stakeholders.
• Build a deep understanding of category demand drivers, consumer jobs‑to‑be‑done, and unmet needs to inform brand strategy and purposeful positioning.
• Strengthen consumer‑centric thinking across the organization by translating behavioral, attitudinal, and contextual insights into clear demand spaces and opportunity areas.
• Lead the tracking and interpretation of brand health KPIs for the Foods portfolio (e.g., awareness, consideration, brand equity drivers, salience, imagery, and distinctiveness) to inform brand and category strategies.
• Drive agile, digital‑enabled validation of consumer propositions through methodologies such as rapid concept testing, social listening, and digital experimentation to support innovation and communication development.
• Partner with commercial and category teams to provide strategic insight inputs for annual operating planning (AOP), joint business planning (JBP), and customer growth initiatives.

Qualifications

What you will need to have:

• Bachelor degree in relevant field
• Ability to think strategically, bring consumer and commercial understanding together
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating
• Insights and Foresights / ability to triangulate Machine Learning with Human Insights towards Trend Spotting
• Experience of working with Kantar Consumer Panel, Nielsen RMS and other syndicated agency partners (including qualitative research agency)
• High Commercial Savviness – ability to work with senior team & influence them in strategic and commercial decisions.
• At least 8-10 years of proven functional experience
• With consultancy experience is preferred