Senior Brand Manager, Personal Care – Growth & Innovation Lead

PZ Cussons Indonesia; Indonesia; On-site; IDR 350,000,000 - 600,000,000; Full time

Job summary

PZ Cussons Indonesia is seeking a Senior Brand Manager Personal Care to lead the brand team, shape strategic development, and drive growth. You will build medium- and long-term plans, drive product innovation, and strengthen market presence while coordinating with internal teams and external partners to deliver sustainable business results.

You will collaborate with Indonesia commercial teams, supply chain and finance to optimize distribution, promotions and activations and manage brand

Qualifications

• Bachelor’s degree in Accounting, Finance or Economics.
• Extensive FMCG marketing experience, including at Senior Brand Manager level.
• Broad marketing experience across FMCG categories and trade environments.
• Strong commercial acumen with proven P&L management.
• End-to-end marketing expertise: strategy, product innovation, execution.
• Strong analytical ability to turn data into insights.
• Deep understanding of brand building, sales and shopper marketing.
• Digital marketing and content strategy experience.
• Experience with holistic media buying is a plus.
• Experience in digital commerce brands is an advantage.
• Excellent written and spoken English.

Responsibilities

• Drive overall brand and business growth for Personal Care.
• Develop medium- and long-term strategic plans for growth.
• Collaborate with Indonesia teams to optimize delivery and activations.
• Work with R&D, supply chain, finance to develop new products.
• Partner with media and agency partners on campaigns and guidelines.
• Serve as P&L owner for the brands and hit budget targets.

Skills

FMCG marketing

Brand management

Digital marketing

P&L management

Strategic planning

Cross-functional teamwork

Education

Bachelor’s degree in Accounting, Finance or Economics

Tools

Media buying platforms

Job description

PZ Cussons Indonesia is seeking a Senior Brand Manager Personal Care to lead the brand team, shape strategic development, and drive growth. You will build medium- and long-term plans, drive product innovation, and strengthen market presence while coordinating with internal teams and external partners to deliver sustainable business results.

You will collaborate with Indonesia commercial teams, supply chain and finance to optimize distribution, promotions and activations and manage brand