Senior Category Growth Lead — Indonesia

HiredChina.com国际人才招聘网; Jakarta Pusat; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

HiredChina.com国际人才招聘网 seeks a data-driven Senior Category Growth Lead to scale our beauty business across Indonesia’s leading ecommerce platforms, with a focus on TikTok Shop and Shopee. You will shape the category strategy and translate insights into growth through assortment, content, livestreaming, affiliate marketing, and planning.

You will develop an integrated growth plan, lead the ecommerce sales team, and work with brand, creative, and influencer teams to optimize campaigns and drive GMV

Qualifications

• Bachelor's degree required in Marketing, Business, Economics, or related field.
• Minimum 5 years in ecommerce category management, digital marketing, or online strategy in FMCG/beauty.
• Strong knowledge of TikTok Shop and Shopee ecosystems and affiliate marketing.
• Proven GMV growth from content commerce and platform campaigns.
• Strong analytical skills with platform analytics and Excel.
• Fluent professional English and cross-team influence.

Responsibilities

• Develop an integrated growth strategy for TikTok Shop and Shopee, defining livestreaming, short video, storefronts, and affiliate marketing roles.
• Build an annual category plan to grow GMV and market share.
• Lead the ecommerce sales team in turning category strategy into business plans and major campaigns.
• Guide assortment, pricing, content, and activation plans to improve traffic, conversion, AOV, and repeat purchases.
• Use platform analytics and dashboards to track performance and guide decisions.
• Collaborate with brand, creative, and KOL/affiliate teams to enhance content and measure promotion impact.
• Bring consumer and category insights into product, supply chain, marketing, and analytics discussions.

Skills

Analytical skills

Platform analytics

Excel

Ecommerce know-how

English proficiency

TikTok Shop knowledge

Shopee knowledge

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Excel

Job description

We are looking for a strategic, data driven Senior Category Growth Lead to grow our beauty business across Indonesia’s leading ecommerce platforms, with a focus on TikTok Shop and Shopee. You will shape the category strategy and turn platform and consumer insights into growth through product assortment, content, livestreaming, affiliate marketing, and commercial planning.

What you’ll do

• - Develop an integrated growth strategy for TikTok Shop and Shopee, defining the role of livestreaming, short video, marketplace storefronts, and affiliate marketing on each platform.
• - Build an annual category plan and identify opportunities to grow GMV and market share.
• - Lead the ecommerce sales team in translating category strategy into business plans and major campaign calendars, including 9.9 and 11.11.
• - Guide assortment, pricing, content, and consumer activation plans to improve traffic, conversion, average order value, and repeat purchases.
• - Use platform analytics, internal sales dashboards, and market intelligence to track performance and guide decisions.
• - Partner with brand, creative, and KOL/affiliate teams to improve short video and livestream content and measure the incremental impact of promotions.
• - Bring online consumer and category insights into decisions with product development, supply chain, marketing, and analytics teams.

What we’re looking for

• - A bachelor’s degree in Marketing, Business, Economics, or a related field.
• - At least 5 years of experience in ecommerce category management, digital marketing, or online commercial strategy within FMCG, beauty, or personal care.
• - Strong knowledge of the TikTok Shop and Shopee ecosystems, including platform algorithms and affiliate marketing.
• - A track record of growing GMV through content commerce, livestream shopping, and platform campaigns.
• - Strong commercial judgment and analytical skills, including experience with platform analytics and Excel.
• - Fluent professional English and the ability to influence stakeholders and work across teams.