Senior Affiliate Livestreaming

Juyi Holding HongKong Limited; Jakarta Selatan; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Juyi Holding HongKong Limited in Jakarta is seeking a dynamic influencer marketing professional to develop and execute live commerce strategies in Indonesia. You will identify and onboard local KOLs, manage campaigns, and align with brand objectives to drive growth.

You will build strong relations with influencers, MCNs, and agencies, track performance, and optimize partnerships to boost sales and brand visibility in the Indonesian market.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in KOL management or influencer marketing.
• Strong knowledge of Indonesian influencer ecosystem, especially TikTok Shop.
• Established relationships with local KOLs, influencers, live streamers, or MCNs preferred.

Responsibilities

• Negotiate collaboration terms, commission structures, livestream fees, and promotional packages with influencers and partners.
• Plan and coordinate influencer livestream campaigns, including schedules, product selection, pricing, promotions, and briefs.
• Work closely with influencers and internal teams to ensure effective livestream execution and alignment with brand objectives.
• Monitor livestream performance and analyze metrics, including GMV, conversion rate, traffic, engagement, and ROI.
• Identify high-performing influencers and optimize partnerships based on business performance.
• Conduct market research on Indonesian live commerce trends, competitor activities, and influencer strategies to identify new growth opportunities.
• Continuously optimize influencer live commerce operations to improve efficiency, sales performance, and ROI.

Skills

KOL management

Influencer marketing

Live commerce

Negotiation

Data-driven

Education

Bachelor's degree

Job description

Develop and execute influencer live commerce strategies to drive sales growth, brand awareness, and market penetration in Indonesia. Identify, source, and onboard local KOLs, influencers, and live streamers for TikTok Shop and other relevant live commerce platforms. Build and maintain strong relationships with influencers, MCNs, agencies, and other external partners.

Key responsibilities

• Negotiate collaboration terms, commission structures, livestream fees, and promotional packages with influencers and partners
• Plan and coordinate influencer livestream campaigns, including livestream schedules, product selection, pricing, promotions, and campaign briefs
• Work closely with influencers and internal teams to ensure effective livestream execution and alignment with brand objectives
• Monitor livestream performance and analyze key metrics, including GMV, conversion rate, traffic, engagement, and ROI
• Identify high-performing influencers and optimize partnerships based on business performance
• Conduct market research on Indonesian live commerce trends, competitor activities, and influencer strategies to identify new growth opportunities
• Continuously optimize influencer live commerce operations to improve efficiency, sales performance, and overall ROI

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2–4 years of experience in KOL management, influencer marketing, live commerce, or e-commerce, preferably in the beauty or FMCG industry
• Strong understanding of the Indonesian influencer ecosystem, especially TikTok Shop and live commerce
• Established relationships with local KOLs, influencers, live streamers, or MCNs are highly preferred
• Experience in influencer sourcing, partnership negotiation, campaign execution, and performance tracking
• Strong commercial mindset with a proven ability to drive sales and achieve business targets
• Data-driven, proactive, and highly execution-oriented
• Excellent communication, negotiation, and stakeholder management skills
• Fluent in Bahasa Indonesia; good English communication skills are preferred