Digital Advertising Specialist

Mobee; Jakarta Pusat; Vor Ort; IDR 66.960.000 - 133.920.000; Vollzeit

Zusammenfassung

Mobee is seeking a Digital Advertising Specialist to plan, execute, and manage campaigns across platforms to drive traffic and revenue. You will target audiences, craft ad creatives, and set up tracking to measure performance.

Collaborate with marketing and creative teams to ensure brand consistency, stay updated on platform changes, and apply data-driven optimizations. A strong foundation in PPC, SEO/SEM, and analytics is preferred.

Qualifikationen

• Bachelor’s degree in marketing or related field preferred.
• Strong understanding of PPC, SEO, SEM, social ads, email, content, and display advertising.
• Experience with analytics tools to track and optimize campaigns.
• Ability to create compelling ad copy and visuals.
• Familiarity with crypto advertising regulations.

Aufgaben

• Plan, execute, and optimize digital advertising campaigns.
• Target audiences and develop ad creatives.
• Set up tracking, testing, and monitor performance.
• Coordinate with marketing and creative teams for brand alignment.

Kenntnisse

PPC advertising

Social media ads

Campaign optimization

Analytics

Ausbildung

Bachelor's degree in marketing

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Twitter Ads

Jobbeschreibung

A Digital Advertising Specialist is responsible for planning, executing, and managing digital advertising campaigns to promote products, services, or brands.

Job Description

• Responsible for planning, executing, and optimizing digital advertising campaigns to drive traffic, conversions, and revenue.
• Deep understanding of social media advertising platforms, such as Facebook Ads, Twitter Ads, Google/YouTube Ads, and TikTok Ads.
• Conducts audience targeting, develops ad creatives, sets up tracking and testing mechanisms, and monitors campaign performance.
• Works closely with marketing and creative teams to ensure brand strategy alignment, branding consistency, and overall marketing objectives.

Qualifications

• Bachelor’s degree in marketing, advertising, business, or a related field is preferred.
• In-depth understanding of digital marketing concepts, strategies and tactics, including PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media advertising, email marketing, content marketing, and display advertising.
• Expertise in using digital advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others depending on the target audience.
• Proficiency in using analytics tool such as Google Analytics, Adobe Analytics, or others to track and measure campaign performance. Interpret data to make data-driven decisions and optimizations.
• The ability to create compelling ad copy, visuals, and ad campaigns that resonate with the target audience and align with the brand’s messaging.
• Awareness of advertising regulations and best practices, especially in crypto industry, when strict guidelines often apply.
• Strong written and verbal communication skills are essential for working with cross-function teams and stakeholders.
• Ability to manage multiple campaigns simultaneously, set priorities, and meet deadlines.
• Relevant certifications like Google Ads Certification, Facebook Blueprint Certification, or others.
• The digital advertising landscape is constantly evolving. Being adaptable and willing to learn new tools and strategies is crucial.
• The ability to identify issues in campaigns and come up with creative solutions to improve results.
• Stay up-to-date with industry trends, algorithm changes, and new advertising technologies to remain competitive in the field.