Digital Marketing Specialist

Schoters; Jakarta Pusat; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Schoters is seeking an enthusiastic Ads Assistant to help set up, publish, and optimize paid campaigns on Meta and Google Ads from Jakarta. You will monitor performance metrics, prepare basic reports, and analyze creatives to drive better results.

Collaboration with the marketing team will translate objectives into clear creative briefs and ensure the end-to-end ad process runs smoothly. The ideal candidate has 1–3 years of experience or internship exposure, a solid grasp of CPC, CPL, CTR, and

Qualifications

• 1-3 years of experience; internships welcome.
• Hands-on with Meta Ads and/or Google Ads.
• Basic understanding of CPC, CPL, CTR, and conversions.
• Strong analytical mindset for performance data.
• Detail-oriented, organized, and quick learner.
• Good communication and cross-functional collaboration.

Responsibilities

• Setting up, publishing, and optimizing paid advertising campaigns on Meta Ads and Google Ads.
• Monitor daily ad performance and prepare basic reports using CPC, CPL, and CTR.
• Analyze campaign results to identify winning vs non-performing creatives.
• Support evaluation of ad creatives in terms of relevance and messaging.
• Collaborate with marketing to translate objectives into clear briefs.
• Help ensure end-to-end ads management from setup to evaluation.

Skills

Analytical mindset

Data analysis

Communication skills

Detail oriented

Cross-functional collaboration

Tools

Meta Ads

Google Ads

Looker Studio

Google Analytics

Job description

• Setting up, publishing, and optimizing paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
• Monitor daily ad performance and prepare basic reports using key marketing metrics such as CPC, CPL, and CPF.
• Analyze campaign results to identify winning vs. non-performing creatives based on performance data.
• Support the evaluation of ad creatives in terms of relevance, messaging clarity, and impact on campaign performance.
• Collaborate with the marketing team to translate campaign objectives into clear and structured creative briefs.
• Help ensure the end-to-end ads management process runs effectively, from campaign setup to performance evaluation.

Qualifications

• 1-3 years of experience, fresh graduates with internship experience related to Ads are welcome.
• Have prior exposure to or hands-on experience with paid ads tools, especially Meta Ads and/or Google Ads (academic, internship, freelance, or project-based experience is acceptable).
• Basic understanding of digital marketing metrics such as CPC, CPL, CTR, and conversion.
• Strong analytical mindset and comfortable working with numbers and performance data.
• Able to think logically and objectively when evaluating ad performance and creatives.
• Detail-oriented, organized, and willing to learn in a fast-paced environment.
• Good communication skills and able to work collaboratively with cross‑functional teams.

Nice to Have

• Experience creating or analyzing ad creatives (copy, visuals, or video).
• Familiarity with Google Analytics, Looker Studio, or similar reporting tools.
• Understanding of the customer funnel and how paid ads contribute to lead generation.