Paid Ads Manager

Hyphen Connect; Jakarta Pusat; On-site; IDR 360,000,000 - 480,000,000; Full time

Job summary

Hyphen Connect, a venture studio that builds, launches, and scales early-stage tech ventures, is seeking a results-driven Paid Ads Manager with full-cycle expertise in paid social advertising.

You will own paid acquisition end-to-end across our portfolio—from strategy and tracking setup to creative testing, campaign execution, and scaling ad spend to achieve ROAS targets.

Qualifications

• 3–5+ years hands‑on paid social advertising experience.
• Deep knowledge of major ad platforms and attribution tools.
• Data analytics, CRO, and funnel metrics expertise.
• Pixel setup, event tracking, GTM, and CAPI experience.

Responsibilities

• Plan, launch, optimize, and scale paid social campaigns end-to-end.
• Collaborate with copywriters/designers for high‑converting creatives and landing pages; test efficiently.
• Manage budgets across ventures with ROAS, CPA, CPL, CAC goals in mind.
• Implement tracking frameworks (pixel, CAPI, GTM, UTM) for accurate reporting.
• Support rapid ad testing to validate market demand for new concepts.

Skills

Data-driven

Analytical

Campaign optimization

Proactive mindset

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Ads

GA4 / Google Analytics

GTM

Conversions API

Job description

Hiring for a venture studio that builds, launches, and scales early-stage tech companies. We combine ideation, funding, and hands‑on execution to take ventures from 0 to 1 and beyond.

Role Overview

We are seeking a results-oriented Paid Ads Manager with deep, full-cycle expertise in paid social media advertising. You will own paid acquisition end-to-end across our portfolio ventures—from setting up tracking infrastructure and strategy to creative testing, campaign execution, and scaling ad spend profitably.

Key Responsibilities

• Full-Cycle Campaign Management: Plan, launch, optimize, and scale paid social media campaigns from end-to-end (Meta Ads Manager, LinkedIn Ads, TikTok Ads, YouTube/Google Ads, X/Twitter Ads).
• Creative Strategy & A/B Testing: Partner with copywriters and designers to produce high-converting ad creatives, hooks, and landing pages; execute continuous A/B creative and message testing.
• Budget & ROI Management: Efficiently manage ad budgets across multiple portfolio ventures, focusing on ROAS, CPA, CPL, and CAC goals.
• Analytics & Attribution: Implement tracking frameworks (Meta Pixel, Conversions API, Google Tag Manager, UTM parameters) to ensure accurate attribution and reporting.
• Portfolio Support: Conduct rapid ad testing to validate market demand for new venture concepts before full launch.

Qualifications & Requirements

• Experience: 3–5+ years of hands‑on experience managing medium-to-large paid media budgets, specifically focused on paid social advertising.
• Domain Expertise: Deep knowledge of Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and attribution platforms.
• Data‑Driven: Advanced proficiency in web analytics, conversion rate optimization (CRO), and funnel metrics.
• Technical Setup: Practical experience with pixel setup, event tracking, GTM, and CAPI implementation.
• Mindset: Analytical, metric‑obsessed, proactive, and thrives in a fast‑paced multi‑venture startup environment.