Digital Ads - MAPCLUB

GTech; Jakarta Pusat; Hybrid; IDR 180,000,000 - 300,000,000; Full time

Job summary

GTech is seeking a Paid Ads Specialist to drive paid digital performance across Google and Meta platforms. You will plan, launch, monitor, and optimize campaigns to acquire users, reactivate dormant ones, and generate high-value conversions.

You will collaborate with brands, product, and creative teams, conduct keyword research, and manage budgets with a focus on ROAS, CPA, and CVR. Strong analytics and reporting skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of experience in Digital Ads/Performance Marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of ROAS, CPA, CTR, and CVR and data-driven optimization.

Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor daily performance and maximize ROAS.
• Conduct A/B tests for creatives, copy, bidding, and landing pages.
• Collaborate with brands, product, and creative teams to align messaging.
• Perform keyword research, benchmarking, and audience segmentation.
• Manage budgets across campaigns and platforms with efficient pacing.
• Ensure tracking and attribution via Google Tag Manager and Meta Pixel.
• Generate regular performance reports with insights and recommendations.

Skills

Google Ads

Meta Ads

ROAS optimization

Data analysis

A/B testing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Tag Manager

Meta Pixel

Google Analytics

Looker Studio

Job description

As a Paid Ads Specialist, you will be directly responsible for driving paid digital performance across Google and Meta platforms. You will execute, monitor, and optimize campaigns aimed at acquiring new users, reactivating dormant ones, and generating high-value conversions. Your focus will be on strategic media buying, in-depth performance analysis, and continuous experimentation to improve efficiency and ROI

Role Description

Plan, launch, manage, and optimize paid media campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

Monitor and analyze daily campaign performance, making adjustments to maximize return on ad spend (ROAS).

Perform ongoing A/B testing for ad creatives, copy, bidding strategies, and landing pages.

Collaborate with internal stakeholders (brands, product, creative) to align messaging, visuals, and user journey from ad click to conversion.

Conduct keyword research, competitor benchmarking, and audience segmentation to improve targeting and reduce cost per acquisition (CPA).

Manage budgets across campaigns and platforms efficiently, ensuring optimal pacing and performance.

Ensure proper tracking and attribution setup through tools like Google Tag Manager and Meta Pixel.

Generate regular performance reports with insights, learnings, and optimization recommendations.

Role Requirement

Bachelor’s degree (S1) in Marketing, Business, Communications, or a related field.

Minimum 2 years of experience in Digital Ads, Performance Marketing, or a related role.

Hands-on experience managing paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

Strong understanding of key performance metrics, including ROAS, CPA, CTR, and CVR, with the ability to optimize campaigns based on performance.

Strong analytical skills with the ability to analyze campaign data, identify insights, and make data-driven decisions using Google Analytics, Meta Ads Manager, and spreadsheets.

Good understanding of paid media creatives and copywriting, with the ability to collaborate effectively with Design and Content teams.

Experience with Google Ads Editor, Meta Business Suite, Google Data Studio/Looker Studio, or other reporting and analytics tools is preferred.

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Leading the future of technology with innovative solutions that transform businesses and drive sustainable growth.

GDC (Gtech Development Center),Jl. Jend. Sudirman No.15, Sukasari, Kec.Tangerang, Kota Tangerang, Banten 15118, Indonesia