SEM, Search Engine Marketing Specialist

Mekari; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Mekari is looking for an SEM specialist to manage and optimize campaigns across search platforms. You will monitor performance, conduct keyword research and A/B testing, and collaborate with Marketing, Content, and Creative to align SEM with business objectives.

Ideal candidates have 1–3 years in SEM, hands-on Google Ads experience, and strong analytical skills to derive actionable insights for improving ROI.

Qualifications

• 1-3 years of experience in SEM or related field.
• Hands-on experience with Google Ads and/ or other paid search platforms.
• Good understanding of SEM metrics such as CTR, CPC, CPA, ROAS, and quality score.
• Strong analytical ability to interpret campaign data and identify optimization opportunities.
• Detail-oriented and able to work in a fast-paced environment.

Responsibilities

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and optimize keyword, bid, budget, audience, and ad copy.
• Analyze SEM performance and provide actionable insights and recommendations based on campaign data.
• Conduct keyword research, competitor analysis, and A/B testing to improve campaign performance.
• Collaborate with Marketing, Content, Creative, and other teams to align SEM activities with marketing and business objectives.

Skills

Google Ads

SEM

Analytical skills

Keyword research

Campaign optimization

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description:

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and conductkeyword, bid, budget, audience, and ad copy optimization to improve efficiency.
• Analyze SEM performance and provideactionable insights and recommendations based on campaign data.
• Conductkeyword research, competitor analysis, and A/B testing to continuously improve campaign performance.
• Collaborate with Marketing, Content, Creative, and other teams to ensure SEM activities arealigned with overall marketing and business objectives.

Requirements:

• 1-3 years of experience in SEM, paid search, digital marketing, or a related field.
• Hands-on experience managingGoogle Ads and/or other paid search platforms, including campaign setup, optimization, and performance monitoring.
• Good understanding ofSEM metrics such as CTR, CPC, CPA, conversion rate, ROAS, and quality score.
• Strong analytical skills with the ability tointerpret campaign data and identify optimization opportunities.
• Detail-oriented, proactive, and comfortable working in afast-paced environment, with strong communication and stakeholder management skills.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at bit.ly/FAQMekariHiringENGorbit.ly/FAQMekariHiringINAto find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!