Search Engine Marketing (SEM) Specialist

Mekari; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Mekari is Indonesia's leading SaaS company, seeking a results-driven SEM specialist to manage and optimize paid search campaigns across search platforms to drive traffic, leads, and conversions.

You will monitor performance, conduct keyword research and testing, analyze data, and collaborate with Marketing, Content, and Creative teams to align SEM activities with business objectives. 1–3 years of experience required.

Qualifications

• 1–3 years of experience in SEM, paid search, digital marketing, or related field.
• Hands-on experience managing Google Ads and other paid search platforms.
• Strong understanding of SEM metrics (CTR, CPC, CPA, ROAS, quality score).
• Strong analytical skills and ability to interpret campaign data for optimization.
• Detail-oriented with proactive communication and stakeholder management.

Responsibilities

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and optimize keywords, bids, budgets, audiences, and ad copy.
• Analyze SEM performance and provide actionable insights and recommendations.
• Conduct keyword research, competitor analysis, and A/B testing to improve performance.
• Collaborate with Marketing, Content, Creative, and other teams to align SEM activities with business objectives.

Skills

Analytical skills

Communication

Stakeholder management

Detail-oriented

Tools

Google Ads

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and conduct keyword, bid, budget, audience, and ad copy optimization to improve efficiency.
• Analyze SEM performance and provide actionable insights and recommendations based on campaign data.
• Conduct keyword research, competitor analysis, and A/B testing to continuously improve campaign performance.
• Collaborate with Marketing, Content, Creative, and other teams to ensure SEM activities are aligned with overall marketing and business objectives.

Requirements

• 1-3 years of experience in SEM, paid search, digital marketing, or a related field.
• Hands-on experience managing Google Ads and/or other paid search platforms, including campaign setup, optimization, and performance monitoring.
• Good understanding of SEM metrics such as CTR, CPC, CPA, conversion rate, ROAS, and quality score.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Detail-oriented, proactive, and comfortable working in a fast-paced environment, with strong communication and stakeholder management skills.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at bit.ly/FAQMekariHiringENG or bit.ly/FAQMekariHiringINA to find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!