Junior Performance Marketing

Mekari; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Mekari in Jakarta is seeking a Performance Marketing Specialist to own planning, executing, and optimizing paid digital channels to drive strong growth. This role will implement full-funnel advertising across search, display, social, video, and mobile to maximize ROI and ad spend efficiency.

You will collaborate with stakeholders, monitor metrics daily to monthly, and provide data-driven recommendations. The position requires 1–2 years in performance marketing and hands-on Google Ads experience.

Qualifications

• 1–2 years of experience in Performance Marketing or Digital Advertising.
• Hands-on experience in managing digital ads campaigns, especially Google Ads.
• Strong understanding of key metrics such as impressions, clicks, CTR, CPC, conversions, CPL, and CPA.
• Ability to monitor performance, optimize campaigns, and provide basic to intermediate analysis.
• Proficient in reporting with Google Sheets or Excel.

Responsibilities

• Execute, monitor, and optimize paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads.
• Support campaign initiatives for lead generation, traffic, visibility, and awareness objectives.
• Collaborate with stakeholders to boost ads and amplify campaigns.
• Monitor performance daily, weekly, and monthly including budget pacing and key metrics.
• Conduct routine optimization: keywords, negative keywords, ad copy, audiences, and bidding basics.
• Analyze funnel performance to identify gaps and opportunities for improvement.
• Prepare clear performance reports with insights and recommendations.
• Support media planning, budgeting, and forecasting based on historical data.
• Ensure campaign setup, naming, tracking, and dashboards are organized.
• Provide data-based recommendations to improve performance and goals.

Skills

Paid media

Digital advertising

Campaign optimization

Google Ads

Data analysis

Cross-functional collaboration

Tools

Google Ads

GA4

GTM

Looker Studio

Google Sheets

Excel

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description:

Performance Marketing Specialist will take ownership of planning, executing, and optimizing paid digital channels to drive impactful business growth. This position will be responsible for implementing full-funnel advertising strategies across search, display, social, video, and mobile platforms, aiming to maximize ad spend effectiveness, efficiency and ROI. Furthermore, this role will involve continuous exploration of new opportunities, meticulous audience optimization, and detailed performance monitoring to ensure campaign success.

• Execute, monitor, and optimize paid digital campaigns across relevant channels, such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads.
• Support campaign initiatives for lead generation, traffic, visibility, and awareness objectives.
• Work closely with the related stakeholder to support boost ads, paid amplification, and other campaign initiatives.
• Monitor campaign performance on a daily, weekly, and monthly basis, including budget pacing, delivery, CTR, CPC, conversions, and other key performance metrics.
• Conduct routine campaign optimization, including keyword review, search term analysis, negative keyword updates, ad copy adjustments, audience review, and basic bidding improvements.
• Analyze campaign and funnel performance to identify issues, performance gaps, and opportunities for improvement.
• Prepare clear and well-structured performance reports with key insights and actionable recommendations.
• Support basic media planning, budget allocation, and forecasting based on historical performance and campaign targets.
• Ensure campaign setup, naming convention, tracking, and dashboard maintenance are properly managed and kept organized.
• Provide data-based recommendations to improve campaign performance and support business goals.

Requirements:

• 1–2 years of experience in Performance Marketing, Paid Media, or Digital Advertising (including internship experience)
• Hands-on experience in managing digital ads campaigns, especially Google Ads.
• Good understanding of key performance marketing metrics such as impressions, clicks, CTR, CPC, conversions, CPL, and CPA.
• Able to monitor performance, conduct routine optimizations, and provide basic to intermediate campaign analysis.
• Proficient in Google Sheets or Microsoft Excel for reporting and data analysis.
• Strong attention to detail and good execution discipline.
• Good communication skills and ability to collaborate with cross-functional teams.
• Proactive, willing to learn, and able to take ownership of assigned campaigns.
• Able to understand campaign objectives and translate performance data into practical recommendations.

Preferred Qualifications:

• Experience in Google Search Ads is a strong plus.
• Exposure to paid social campaigns, boost ads, or social media amplification is a plus.
• Familiarity with GA4, GTM, Google Looker Studio or performance reporting dashboards is preferred (such as Zoho Analytics/Dashboard).
• Experience in B2B, SaaS, or a multi-product business environment is a plus.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

We wish you the best. Hope to see you around soon!