SEM Specialist: Data-Driven Paid Search Growth

Mekari; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Mekari is Indonesia's leading SaaS company, seeking a results-driven SEM specialist to manage and optimize paid search campaigns across search platforms to drive traffic, leads, and conversions.

You will monitor performance, conduct keyword research and testing, analyze data, and collaborate with Marketing, Content, and Creative teams to align SEM activities with business objectives. 1–3 years of experience required.

Qualifications

• 1–3 years of experience in SEM, paid search, digital marketing, or related field.
• Hands-on experience managing Google Ads and other paid search platforms.
• Strong understanding of SEM metrics (CTR, CPC, CPA, ROAS, quality score).
• Strong analytical skills and ability to interpret campaign data for optimization.
• Detail-oriented with proactive communication and stakeholder management.

Responsibilities

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and optimize keywords, bids, budgets, audiences, and ad copy.
• Analyze SEM performance and provide actionable insights and recommendations.
• Conduct keyword research, competitor analysis, and A/B testing to improve performance.
• Collaborate with Marketing, Content, Creative, and other teams to align SEM activities with business objectives.

Skills

Analytical skills

Communication

Stakeholder management

Detail-oriented

Tools

Google Ads

Job description

Mekari is Indonesia's leading SaaS company, seeking a results-driven SEM specialist to manage and optimize paid search campaigns across search platforms to drive traffic, leads, and conversions.

You will monitor performance, conduct keyword research and testing, analyze data, and collaborate with Marketing, Content, and Creative teams to align SEM activities with business objectives. 1–3 years of experience required.