Search Engine Marketing (SEM) Specialist

Mekari; Indonesia; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Mekari in Indonesia is seeking a SEM specialist to manage and optimize paid search campaigns across platforms to drive traffic, leads, and conversions.

You will analyze performance, conduct keyword research and A/B tests, and collaborate with Marketing, Content, and Creative to align SEM with business goals.

Qualifications

• 1–3 years of SEM/digital marketing experience.
• Hands-on with Google Ads and campaign setup.
• Strong SEM metrics knowledge (CTR, CPC, CPA, ROAS).
• Detail-oriented with strong communication.

Responsibilities

• Manage and optimize SEM campaigns across search platforms to meet targets.
• Monitor performance, adjust bids, budgets, audiences, and ad copy.
• Analyze SEM data and provide actionable insights.
• Collaborate with Marketing, Content, Creative to align SEM with goals.

Skills

Google Ads

Digital marketing

Analytical skills

Stakeholder management

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description

• Manage and optimize SEM campaigns across search platforms to achieve traffic, lead, and conversion targets.
• Monitor campaign performance and conduct keyword, bid, budget, audience, and ad copy optimization to improve efficiency.
• Analyze SEM performance and provide actionable insights and recommendations based on campaign data.
• Conduct keyword research, competitor analysis, and A/B testing to continuously improve campaign performance.
• Collaborate with Marketing, Content, Creative, and other teams to ensure SEM activities are aligned with overall marketing and business objectives.
  
  

Requirements

• 1-3 years of experience in SEM, paid search, digital marketing, or a related field.
• Hands-on experience managing Google Ads and/or other paid search platforms, including campaign setup, optimization, and performance monitoring.
• Good understanding of SEM metrics such as CTR, CPC, CPA, conversion rate, ROAS, and quality score.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Detail-oriented, proactive, and comfortable working in a fast-paced environment, with strong communication and stakeholder management skills.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

We wish you the best. Hope to see you around soon!