RTM & Trade Marketing Director

Eka Jaya Group; Tangerang; On-site; IDR 2,500,000,000 - 5,000,000,000; Full time

Job summary

Eka Jaya Group, home to Hanasui and NCo, seeks a RTM & Trade Marketing Director to lead Route-to-Market and trade marketing strategy across Indonesia. The role demands a strong track record in distribution scaling and channel optimization.

The candidate will partner with executives to translate brand objectives into actionable channel programs, build analytics, and guide a high-performing team to drive revenue growth while ensuring brand integrity for Hanasui and NCo.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, Industrial Engineering, or related field.
• 10–12+ years in Trade Marketing, Commercial Strategy, Route-to-Market, or Sales Leadership; 5+ years in Director/Head role.
• Proven track record in scaling distribution networks and driving trade marketing strategy in FMCG/Beauty/Personal Care/Consumer Goods.
• Deep expertise in multi-channel distribution models, General Trade distributor networks, Modern Trade key accounts, and field execution governance.
• Strong capabilities in Revenue Growth Management (RGM), Trade Spending Optimization, Promotion ROI analysis, and Category Management.
• Exceptional executive stakeholder management, strategic negotiation, leadership, and cross-functional team management skills.

Responsibilities

• Lead, design, and execute RTM and Trade Marketing strategies to accelerate market coverage and sales growth across all product lines.
• Partner with Exec Leadership, Sales Directors, Brand Heads, and Regional Managers to translate brand objectives into channel strategies and trade programs.
• Architect and optimize channel RTM frameworks, coverage models, distributor models, and sales force automation across GT, MT, and emerging channels.
• Drive end-to-end Trade Marketing agenda, including TPM, JBP, category management, PicOS, in-store standards, and POSM strategy.
• Govern trade spending efficiency, promo ROI, distributor margins, and commercial terms for profitability and RGM.
• Establish robust trade analytics to monitor channel performance, sell-in/sell-out trends, and competitor activities.
• Lead, mentor, and build a high-performing Trade Marketing and RTM team with a data-driven, execution-focused culture.

Skills

Trade Marketing

Channel strategy

Leadership

Stakeholder management

Cross-functional teamwork

Education

Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, Industrial Engineering, or related field

Job description

Eka Jaya Group (Hanasui, NCo) is #Hiring for the RTM & Trade Marketing Director position!

About Us:

Eka Jaya Group is a leader in the beauty industry, proudly home to premium brands Hanasui and NCo. Since our establishment in December 2016, we've built a strong foundation based on our core values: Integrity, Compassion, Innovation, and Customer Satisfaction (IC²). With our private factory, we guarantee superior product quality, timely delivery, and competitive pricing.

Our company, with its trusted and exciting brands Hanasui and NCo, has built a strong following, and we’re looking for passionate individuals to join us as we take the company to the next level.

Position: RTM & Trade Marketing Director

Job Requirements:

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, Industrial Engineering, or a related field.
• Minimum 10-12+ years of experience in Trade Marketing, Commercial Strategy, Route-to-Market, or Sales Leadership, with at least 5+ years in a Director, Head of Department, or Senior Commercial Leadership role.
• Proven track record in scaling distribution networks and driving trade marketing strategy within FMCG, Beauty, Personal Care, or Consumer Goods industries.
• Deep expertise in managing multi-channel distribution models, General Trade distributor networks, Modern Trade key accounts, and field execution governance.
• Strong capabilities in Revenue Growth Management (RGM), Trade Spending Optimization, Promotion ROI analysis, and Category Management.
• Exceptional executive stakeholder management, strategic negotiation, leadership, and cross-functional team management skills.

Job Responsibilities:

• Lead, design, and execute the total Route-to-Market (RTM) and Trade Marketing strategies to accelerate market coverage, distribution efficiency, and sales growth across all product lines.
• Serve as the strategic commercial partner to Executive Leadership, Sales Directors, Brand Heads, and Regional Sales Managers to translate brand objectives into actionable channel strategies and trade programs.
• Architect and optimize channel-specific RTM frameworks, coverage models, distributor models, and sales force automation tools across Traditional Trade (GT), Modern Trade (MT), and Special/Emerging Channels.
• Drive the end-to-end Trade Marketing agenda, including Trade Promotion Management (TPM), Join Business Planning (JBP), category management, picture of success (PicOS), in-store execution standards, and POSM strategy.
• Govern trade spending efficiency, promo ROI, distributor margin structures, and commercial terms to ensure optimal profitability and revenue growth management (RGM).
• Establish robust trade analytics capabilities to monitor channel performance, sell-in/sell-out trends, distribution gaps, pricing compliance, and competitor activities.
• Lead, mentor, and build a high-performing Trade Marketing and RTM team, fostering a data-driven and execution-focused culture.

At Eka Jaya Group, we empower our team members to learn, grow, and make an impact. If you're looking for an exciting opportunity in a dynamic and fast-paced environment, #EJINIAN is the place for you! Join us and help safeguard the financial health and compliance of Hanasui and NCo-two beloved brands that are making waves in the beauty industry.

Upsize your career with us at #LIFEatEJI