ROAS-Driven Lead Gen Marketer

KOOCESTER MEDIA SDN BHD; Tangerang Selatan; On-site; IDR 167,400,000 - 234,360,000; Full time

Job summary

KOOCESTER MEDIA SDN BHD is seeking a performance-driven marketer to own paid campaigns across Meta, TikTok, and Google in Indonesia. You will map the paid journey, optimize landing pages, and collaborate with Sales to improve lead quality and conversion efficiency.

Strong English communication is required, with 2–4 years of hands-on paid campaign management and a track record of reducing cost per lead. Familiarity with landing page builders and analytics is a plus.

Qualifications

• Fluent written and spoken English is a must.
• 2–4 years running paid campaigns with your own budget, ideally for lead generation.
• One campaign where you lowered cost per lead, with the numbers.
• Hands-on with Meta Ads Manager and Events Manager. TikTok and Google Ads a plus.
• Comfortable building or editing a landing page (Framer, Webflow, WordPress or similar).
• You read a dashboard and know what to cut by lunchtime.

Responsibilities

• Plan, launch and scale campaigns on Meta, TikTok and Google.
• Map every paid journey from ad to landing page to form to follow up.
• Brief, build and AB test landing pages and lead forms.
• Set up and maintain Meta Pixel, Conversions API, GA4 and UTMs.
• Work with Sales to separate real buyers from junk and feed improvements back to targeting.
• Provide a weekly report of spend, cost per lead, cost per qualified lead and lead-to-meeting rate.

Skills

Ad buying

Funnel strategy

Landing pages

Tracking

Lead quality

Reporting

Tools

Meta Ads Manager

Events Manager

TikTok Ads

Google Ads

Job description

KOOCESTER MEDIA SDN BHD is seeking a performance-driven marketer to own paid campaigns across Meta, TikTok, and Google in Indonesia. You will map the paid journey, optimize landing pages, and collaborate with Sales to improve lead quality and conversion efficiency.

Strong English communication is required, with 2–4 years of hands-on paid campaign management and a track record of reducing cost per lead. Familiarity with landing page builders and analytics is a plus.