Performance Marketing Specialist

KOOCESTER MEDIA SDN BHD; Tangerang Selatan; Sur place; IDR 167 400 000 - 234 360 000; Plein temps

Résumé du poste

KOOCESTER MEDIA SDN BHD is seeking a performance-driven marketer to own paid campaigns across Meta, TikTok, and Google in Indonesia. You will map the paid journey, optimize landing pages, and collaborate with Sales to improve lead quality and conversion efficiency.

Strong English communication is required, with 2–4 years of hands-on paid campaign management and a track record of reducing cost per lead. Familiarity with landing page builders and analytics is a plus.

Qualifications

• Fluent written and spoken English is a must.
• 2–4 years running paid campaigns with your own budget, ideally for lead generation.
• One campaign where you lowered cost per lead, with the numbers.
• Hands-on with Meta Ads Manager and Events Manager. TikTok and Google Ads a plus.
• Comfortable building or editing a landing page (Framer, Webflow, WordPress or similar).
• You read a dashboard and know what to cut by lunchtime.

Responsabilités

• Plan, launch and scale campaigns on Meta, TikTok and Google.
• Map every paid journey from ad to landing page to form to follow up.
• Brief, build and AB test landing pages and lead forms.
• Set up and maintain Meta Pixel, Conversions API, GA4 and UTMs.
• Work with Sales to separate real buyers from junk and feed improvements back to targeting.
• Provide a weekly report of spend, cost per lead, cost per qualified lead and lead-to-meeting rate.

Connaissances

Ad buying

Funnel strategy

Landing pages

Tracking

Lead quality

Reporting

Outils

Meta Ads Manager

Events Manager

TikTok Ads

Google Ads

Description du poste

About the role

Turn ad spend into qualified leads for premium brands, and prove it with numbers. You own the paid journey end to end: who sees the ad, what it says, where it lands, and how a click becomes a qualified lead.

What you own

• Ad buying: plan, launch and scale campaigns on Meta, TikTok and Google, from audience and creative tests to daily budget decisions
• Funnel strategy: map every paid journey from ad to landing page to form to follow up, and fix the step where people drop off
• Landing pages and forms: brief, build and A/B test pages and lead forms that convert
• Tracking: set up and maintain Meta Pixel, Conversions API, GA4 and UTMs, so every lead traces back to the ad that produced it
• Lead quality: work with Sales to separate real buyers from junk, and feed that back into targeting
• Reporting: a weekly view of spend, cost per lead, cost per qualified lead and lead to meeting rate, with what changes next week

How you win

• Cost per qualified lead, not clicks, reach or CPM
• Lead to meeting rate passed to Sales
• Return on ad spend for client campaigns

What you bring

Fluent written and spoken English is a must. Our audience, clients and regional team work in English. Bahasa Indonesia is a plus.

2 to 4 years running paid campaigns with your own budget, ideally for lead generation (property, finance, automotive, education or B2B)

One campaign where you lowered cost per lead, with the numbers. We will ask about it

Hands on with Meta Ads Manager and Events Manager. TikTok and Google Ads a plus

Comfortable building or editing a landing page (Framer, Webflow, WordPress or similar)

You read a dashboard and know what to cut by lunchtime

About Koocester

Koocester Group is a luxury lifestyle media company across Singapore, Malaysia and Indonesia, covering homes, business, food, cars and wealth. Our audience is founders, business owners and decision makers, and premium brands come to us for qualified leads. Real clients every week, fast decisions, and your campaigns have a direct effect on revenue.