Paid Ads and Conversion Specialist

KOOCESTER MEDIA SDN BHD; Tangerang Selatan; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

Koocester Media SDN BHD is seeking a results-driven Performance Marketing Lead to own growth funnels and paid acquisition across Meta and TikTok. You’ll lead copywriting, landing pages, and automation to generate qualified leads and hand them to Sales.

You will own targets and budget, guide a small team, and report weekly on cost per qualified lead and pipeline impact. English fluency is essential; Bahasa Indonesia is a plus.

Qualifications

• 3+ years in performance marketing, growth or conversion with own targets and budget.
• Proof: a funnel or campaign built, the leads produced and cost.
• Hands on with Meta Ads Manager, landing page tools, HubSpot or similar CRM, and ManyChat or WhatsApp automation.
• Experience leading or guiding a small team.

Responsibilities

• Paid ads: run conversion and retargeting campaigns on Meta and TikTok with daily budget decisions.
• Funnels: build lead magnets, landing pages, forms, CTAs and qualifying questions.
• Follow up: email and WhatsApp sequences to move signups to meetings.
• Enquiries: answer comments, DMs and forms quickly and hand to Sales the same day.
• Team: lead and approve work of copywriter and social media manager.
• Reporting: weekly report to Marketing Manager on leads and cost per qualified lead.

Skills

Performance marketing

Growth

Conversion optimization

Team leadership

Budget ownership

Lead generation

Tools

Meta Ads Manager

Landing page tools

HubSpot

ManyChat / WhatsApp automation

Job description

About the role

You own one number: how many of our audience become qualified leads for Sales. You run the paid ads that bring people in, build the funnels that convert them, make sure every enquiry is answered and qualified, and lead the copywriting and social media team that feeds it.

What you own

Paid ads: run conversion and retargeting campaigns on Meta and TikTok, with daily budget decisions

Funnels: lead magnets, landing pages, forms, calls to action and qualifying questions, tested until they convert

Follow up: email and WhatsApp sequences that move a sign up to a sales meeting

Enquiries: every comment, DM and form answered fast, qualified and handed to Sales the same day

Team: lead our copywriter and social media manager, approve their work, and hold them to their numbers

Reporting: a weekly report to the Marketing Manager on leads, cost per qualified lead and what changes next week

How you win

Qualified leads handed to Sales every week

Cost per qualified lead going down month on month

Lead to meeting rate

Response time on every social enquiry

What you bring

Fluent written and spoken English is a must. Our audience, clients and regional team work in English. Bahasa Indonesia is a plus.

3 or more years in performance marketing, growth or conversion, with your own targets and budget

Proof: a funnel or campaign you built, the leads it produced and what it cost. We will ask about it

Hands on with Meta Ads Manager, landing page tools, HubSpot or a similar CRM, and ManyChat or WhatsApp automation

Experience leading or guiding a small team

You take ownership of the number, not just the tasks

About Koocester

Koocester Group is a luxury lifestyle media company across Singapore, Malaysia and Indonesia, covering homes, business, food, cars and wealth. Our audience is founders, business owners and decision makers, and premium brands come to us for qualified leads. Real clients every week, fast decisions, and your results have a direct effect on revenue.