Senior Paid Media Strategist – Meta, Google & TikTok

FOOM LAB GLOBAL; Jakarta Pusat; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

FOOM LAB GLOBAL is seeking a skilled Digital Marketing Manager to lead paid advertising efforts in Indonesia, Jakarta. You will drive campaigns across Meta, Google, TikTok, and marketplace CPAs to achieve strong ROAS and controlled CPA.

You will oversee tracking setups with GTM, Meta/TikTok Pixel, GA4, and CAPI, conduct A/B tests, and translate data into actionable recommendations for creative and media teams. Collaboration across stakeholders is essential.

Qualifications

• Bachelor's degree in Marketing, Statistics, Information Systems, Engineering, or related field.
• 3–5 years hands-on paid advertising with medium–large budgets.
• Proven ROAS and CPA improvements track record.
• Strong GTM, Pixel, GA4, and CAPI setup and troubleshooting skills.
• Analytical ability for creative performance evaluation and A/B testing.

Responsibilities

• Plan, execute, and optimize multi-channel paid campaigns across Meta, Google, TikTok, and CPAS.
• Monitor budgets and optimize bidding for CPA/ROAS efficiency.
• Run A/B tests, identify ad fatigue, provide creative recommendations.
• Analyze performance and deliver actionable insights to management.
• Manage tracking implementations and troubleshoot issues.

Skills

Paid advertising

Meta Ads

TikTok Ads

Google Ads

Data analysis

Education

Bachelor's degree in Marketing/related field

Tools

GTM

Meta Pixel

TikTok Pixel

GA4

CAPI

Job description

FOOM LAB GLOBAL is seeking a skilled Digital Marketing Manager to lead paid advertising efforts in Indonesia, Jakarta. You will drive campaigns across Meta, Google, TikTok, and marketplace CPAs to achieve strong ROAS and controlled CPA.

You will oversee tracking setups with GTM, Meta/TikTok Pixel, GA4, and CAPI, conduct A/B tests, and translate data into actionable recommendations for creative and media teams. Collaboration across stakeholders is essential.