Performance Marketing Lead: Strategy & Leadership

AdsBali; Provinsi Bali; On-site; IDR 1,084,795,000 - 1,627,192,000; Full time

Job summary

AdsBali is seeking a Head of Performance Marketing to own strategy and results across Meta, Google, TikTok, and more. You’ll lead a team, mentor colleagues, and advise clients on growth through paid media. You will develop end-to-end media plans, define budgets, supervise campaigns, and refine attribution.

Strong analytics and client-facing presentation skills are essential. This leadership role emphasizes accountability, ROAS optimization, and the ability to stay ahead of trends while driving

Qualifications

• We require a track record of leading performance marketing initiatives across Meta, Google, and TikTok campaigns.
• Strong leadership and mentoring capabilities for a dedicated client-facing team.
• Excellent ability to analyze KPIs and translate data into actionable optimizations.

Responsibilities

• Develop end-to-end media strategies and define channel mix and budgets.
• Oversee campaigns, approve setups, and monitor optimization.
• Create KPI reports and optimize ROAS, CPA, CPL.
• Advise clients on CRO and tracking improvements.
• Lead and mentor the team, ensuring clear campaign ownership.
• Implement standardized processes, dashboards, and governance.
• Experiment with new tools and support client pitches.
• Demonstrate strong analytics, leadership, and paid media expertise.

Skills

Analytics

Leadership

Strategic thinking

Data-driven marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

AdsBali is seeking a Head of Performance Marketing to own strategy and results across Meta, Google, TikTok, and more. You’ll lead a team, mentor colleagues, and advise clients on growth through paid media. You will develop end-to-end media plans, define budgets, supervise campaigns, and refine attribution.

Strong analytics and client-facing presentation skills are essential. This leadership role emphasizes accountability, ROAS optimization, and the ability to stay ahead of trends while driving