Growth Marketing Lead - B2B SaaS & Demand Gen

SmartRecruiters, Inc.; Jakarta Pusat; On-site; IDR 420,000,000 - 780,000,000; Full time

Job summary

McEasy, a transportation management solution, seeks a Head of Marketing to lead our marketing strategy and drive revenue. You will own multi-channel demand generation, naming and messaging, and cross-functional collaboration with Sales, Product, and Customer Success.

The role requires 8+ years in B2B marketing, with proven leadership and a track record in B2B SaaS. You will shape the funnel, manage budgets, and grow a high-performing marketing team.

Qualifications

• 8+ years in B2B marketing, with leadership experience.
• Proven track record in B2B SaaS demand generation.
• Strong ability to align marketing with revenue goals.
• Data-driven with CRM/MA tools and funnel metrics.

Responsibilities

• Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals.
• Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff.
• Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence.
• Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion.
• Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging.
• Hire, coach, and grow the demand generation and marketing team as the org scales.

Skills

B2B Marketing

Leadership

Demand Gen

Funnel Analytics

Team Management

CRM/MA Tools

Startup Mindset

Stakeholder Management

Tools

HubSpot

Salesforce

Job description

McEasy, a transportation management solution, seeks a Head of Marketing to lead our marketing strategy and drive revenue. You will own multi-channel demand generation, naming and messaging, and cross-functional collaboration with Sales, Product, and Customer Success.

The role requires 8+ years in B2B marketing, with proven leadership and a track record in B2B SaaS. You will shape the funnel, manage budgets, and grow a high-performing marketing team.