B2B SaaS Marketing Growth Lead

Pt Otto Menara Globalindo; Indonesia; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

Pt Otto Menara Globalindo is seeking a Head of Marketing to lead strategy, branding, and demand generation for a B2B SaaS product. The role focuses on building multi-channel campaigns, managing the funnel, and aligning with Sales and Product teams.

The ideal candidate has 8+ years of B2B marketing, proven leadership, and strong experience with CRM/marketing automation tools to drive revenue. This is a full-time position based in Indonesia.

Qualifications

• 8+ years of B2B marketing experience, including leadership roles.
• Proven track record building demand generation and pipeline in a SaaS environment.
• Data-driven with ability to report funnel metrics and ROI.

Responsibilities

• Define and execute B2B marketing strategy, brand, and positioning.
• Build and run multi-channel demand gen to drive pipeline from awareness to sales handoff.
• Own end-to-end lead management: qualification, scoring, routing, and follow-up.
• Manage marketing budget, report ROI, CAC, and funnel performance.

Skills

B2B Marketing

Demand Gen

Pipeline Management

Team Leadership

CRM/MA Tools

Stakeholder Management

Tools

HubSpot

Salesforce

Job description

Pt Otto Menara Globalindo is seeking a Head of Marketing to lead strategy, branding, and demand generation for a B2B SaaS product. The role focuses on building multi-channel campaigns, managing the funnel, and aligning with Sales and Product teams.

The ideal candidate has 8+ years of B2B marketing, proven leadership, and strong experience with CRM/marketing automation tools to drive revenue. This is a full-time position based in Indonesia.