Regional Category Growth Lead - NPI & Campaigns

3M; Jakarta Selatan; On-site; IDR 90,000,000 - 140,000,000; Full time

Job summary

3M seeks a marketing leader to drive category growth and consumer understanding across Indonesia, with responsibility for organic sales growth, margin, and market share. You will translate portfolio strategies into actionable plans, oversee end-to-end product introductions, and align with country functions for campaigns and pricing.

The role requires 5+ years in marketing, strong data analysis, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of experience in marketing, brand management, or category development.
• Strong understanding of marketing principles, consumer behavior, and campaign management.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.

Responsibilities

• Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share.
• Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.
• Adapts the area portfolio strategy and marketing plan for specific regions or countries.
• Analyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.
• Communication and alignment with country all functions for portfolio strategy/programs
• Portfolio Management/LCM including RA/Packaging/Product availability/Support PACE
• Understands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.
• Launches new products in the country/region with a comprehensive marketing plan.
• Lead approved local NPI project
• Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.
• Develops a price increase plan to optimize margins and counteract inflation or changes in costs.
• Collaborates with APL to implement price guidance.
• Own overall sales growth targets for campaigns within the country or region.
• Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
• Implement campaign strategy locally by defining: Business objectives, Hero/Promotion product at the SKU level, Ensure adequate product inventory, Influence Country Consumer Experience (CCX) on Media choices
• Partners with Country Consumer Experience (CCX) to validate campaign elements (message, assets).
• Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.
• Local activation budget management and tracking

Skills

Marketing principles

Consumer behavior

Campaign management

Data analysis

Project management

Communication skills

MS Office

Marketing analytics tools

English language

Education

Bachelor's degree in Marketing/Business Administration

Job description

3M seeks a marketing leader to drive category growth and consumer understanding across Indonesia, with responsibility for organic sales growth, margin, and market share. You will translate portfolio strategies into actionable plans, oversee end-to-end product introductions, and align with country functions for campaigns and pricing.

The role requires 5+ years in marketing, strong data analysis, and excellent communication.