Strategic Category Growth & NPI Lead

PT 3M Indonesia; Jakarta Utara; On-site; IDR 300,000,000 - 550,000,000; Full time

Job summary

PT 3M Indonesia is seeking a Category Development Marketing lead to drive growth and consumer understanding across markets. You will translate portfolio strategies into actionable plans, oversee end-to-end launch processes, and adapt regional strategies to local conditions.

The role requires strong marketing knowledge, 5+ years experience, and fluency in English. You will manage price, campaigns, analytics, and budget while collaborating with cross-functional teams to enhance market share.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of experience in marketing, brand management, or category development.
• Strong understanding of marketing principles, consumer behavior, and campaign management.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.

Responsibilities

• Leads category growth and consumer understanding within the country/region, with accountability for KPIs such as organic sales growth, gross margin, and market share.
• Adapts the area portfolio strategy and marketing plan for specific regions or countries.
• Analyzes portfolio, market, and competitors to develop plans and storytelling that drive category growth.
• Launches new products in the country/region with a comprehensive marketing plan and leads approved local NPIs.
• Owns price strategy and collaborates with stakeholders to optimize margins.
• Owns campaign strategy and manages local execution, including setting objectives, hero products, inventory, and media influence.
• Examiness syndicated data to identify growth opportunities and manages local activation budgets.

Skills

Marketing strategy

Brand management

Category development

Campaign management

Data analysis

Education

Bachelor's degree

Tools

MS Office

Marketing analytics tools

Job description

PT 3M Indonesia is seeking a Category Development Marketing lead to drive growth and consumer understanding across markets. You will translate portfolio strategies into actionable plans, oversee end-to-end launch processes, and adapt regional strategies to local conditions.

The role requires strong marketing knowledge, 5+ years experience, and fluency in English. You will manage price, campaigns, analytics, and budget while collaborating with cross-functional teams to enhance market share.