Brand Strategy Lead — FMCG Growth (Hybrid, West Java)

Pt Lets Cosmetic Indonesia; Jawa Barat; Hybrid; IDR 700,000,000 - 900,000,000; Full time

Job summary

Pt Lets Cosmetic Indonesia seeks a Senior Marketing Manager to lead brand strategy and campaigns for key FMCG products from Depok, West Java, with a hybrid work arrangement across Indonesia. The role emphasizes growth, market leadership, and consumer insights.

The ideal candidate should have a proven track record in developing and executing multi-channel campaigns, strong market understanding of Indonesia, and experience managing significant budgets while mentoring marketing teams.

Qualifications

• Master's degree in Marketing, Business Administration or related field.
• At least 8 years of progressive experience in marketing with FMCG brand management.

Responsibilities

• Develop and implement comprehensive brand strategies and integrated marketing plans.
• Lead the conceptualization, execution, and optimization of multi-channel marketing campaigns (digital, ATL, BTL).
• Conduct in-depth market research, consumer analysis, and competitive benchmarking.
• Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Collaborate with product development, sales, and digital teams to ensure cohesive brand messaging and execution.
• Oversee agency partners (advertising, PR, digital) to ensure high-quality campaign delivery.
• Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement.
• Mentor and guide junior marketing team members, fostering their professional development.

Education

Master's degree in Marketing, Business Administration, or related field

Job description

Pt Lets Cosmetic Indonesia seeks a Senior Marketing Manager to lead brand strategy and campaigns for key FMCG products from Depok, West Java, with a hybrid work arrangement across Indonesia. The role emphasizes growth, market leadership, and consumer insights.

The ideal candidate should have a proven track record in developing and executing multi-channel campaigns, strong market understanding of Indonesia, and experience managing significant budgets while mentoring marketing teams.