Product Marketing Lead: Campaigns & Brand Activation

PT TVS Motor Company Indonesia; Jakarta Selatan; Sur place; IDR 279 000 000 - 502 200 000; Plein temps

Résumé du poste

PT TVS Motor Company Indonesia in Jakarta Selatan is seeking a seasoned marketing professional to plan, develop, and execute end-to-end campaigns (ATL, BTL, and Digital) to boost brand awareness and generate leads.

The role involves acting as a brand conceptor across daily communications, developing local USPs, and aligning messaging with the company values. A strong background in marketing and the automotive sector is highly valued.

Qualifications

• Bachelor's degree (or higher) in Marketing or Management.
• Min 5 years in brand or marketing role.
• Proficient in Indonesian and English communications.
• Strong knowledge of the automotive industry is a plus.
• Creative and strategic thinker with deadline-oriented approach.
• Experience in brand activation or government interaction is a plus.
• Strong research and analytical skills.

Responsabilités

• Assist in planning, developing, and executing end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and leads.
• Act as key brand conceptor across daily communications and consumer touchpoints.
• Help develop product positioning, pricing recommendations, and localized USPs for Indonesia.
• Provide weekly and monthly reports to track campaign performance.
• Monitor competitor promotions, pricing, and product features.
• Analyze monthly retail sales data and customer feedback to identify growth opportunities.
• Ensure messaging and activities align with brand and company values.
• Manage and monitor assigned marketing budgets for effective spend.
• Foster cross-functional collaboration and stakeholder management.

Connaissances

Brand management

Marketing strategy

Communication skills

Analytical skills

Research skills

Creative thinking

Fast learner

Agile working

Brand activation

Government interaction

Formation

Bachelor's degree in Marketing or Management

Description du poste

PT TVS Motor Company Indonesia in Jakarta Selatan is seeking a seasoned marketing professional to plan, develop, and execute end-to-end campaigns (ATL, BTL, and Digital) to boost brand awareness and generate leads.

The role involves acting as a brand conceptor across daily communications, developing local USPs, and aligning messaging with the company values. A strong background in marketing and the automotive sector is highly valued.