Product Marketing Assistant Manager

PT TVS Motor Company Indonesia; Jakarta Selatan; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

PT TVS Motor Company Indonesia in Jakarta Selatan is seeking a seasoned marketing professional to plan, develop, and execute end-to-end campaigns (ATL, BTL, and Digital) to boost brand awareness and generate leads.

The role involves acting as a brand conceptor across daily communications, developing local USPs, and aligning messaging with the company values. A strong background in marketing and the automotive sector is highly valued.

Qualifications

• Bachelor's degree (or higher) in Marketing or Management.
• Min 5 years in brand or marketing role.
• Proficient in Indonesian and English communications.
• Strong knowledge of the automotive industry is a plus.
• Creative and strategic thinker with deadline-oriented approach.
• Experience in brand activation or government interaction is a plus.
• Strong research and analytical skills.

Responsibilities

• Assist in planning, developing, and executing end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and leads.
• Act as key brand conceptor across daily communications and consumer touchpoints.
• Help develop product positioning, pricing recommendations, and localized USPs for Indonesia.
• Provide weekly and monthly reports to track campaign performance.
• Monitor competitor promotions, pricing, and product features.
• Analyze monthly retail sales data and customer feedback to identify growth opportunities.
• Ensure messaging and activities align with brand and company values.
• Manage and monitor assigned marketing budgets for effective spend.
• Foster cross-functional collaboration and stakeholder management.

Skills

Brand management

Marketing strategy

Communication skills

Analytical skills

Research skills

Creative thinking

Fast learner

Agile working

Brand activation

Government interaction

Education

Bachelor's degree in Marketing or Management

Job description

Assist in planning, developing, and executing end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and leads.

Actively act as key brand conseptor – into daily marketing communications and consumer touchpoints.

Assist ini developing product positioning, pricing recommendations, and localized unique selling propositions (USPs) for the Indonesian market.

Provide weekly & monthly report to track campaign performances.

Monitoring market review studies on competitors regarding their promotions, pricing, and product features.

Analyse monthly retail sales data, enquiry generation, and consumer feedback to identify gaps and growth opportunities.

Ensuring that messaging and marketing activities are aligned with brand and company values.

Manage and monitor assigned marketing budgets to ensure effective and efficient spending.

Cross functional collaboration & stakeholder management.

Requirements

Bachelor's degree (or higher) in Marketing or Management.

At least 5 years of work experience as develop brand or marketing related role.

Adequate written and verbal communication skills (both Indonesia and English).

Good knowledge about automotive industry is a plus.

Ability to think both creatively and strategically.

Deadline-oriented, inquisitive, with great follow-up and reporting skills.

Fast learner and agile worker with ethics that suitable to work in a fast paced start-up environment.

Experience in brand activation (such as an event, build in, ATL, sponsorship, etc ) or interaction with Government is a plus.

Strong research and analytical skills.

We are the TVS MOTOR COMPANY INDONESIA, part of the TVS Group is the seventh largest motorcycle company in the world, with a turn over of USD 740 million. We are now in Indonesia where we see a fast potential for growth motorcycle market in the world.

Careers at TVS Group are characterized by the many experiences of people we have in the company. These experiences are supported by training, working on projects and growing skills on the job. We value loyalty to our business and provide career opportunities and promote people from within the organization wherever possible. When this is not possible, we seek the very best candidates to join us. We see alignment with the business as equally important as passion, and the ability to take on challenges to deliver results.

We are the TVS MOTOR COMPANY INDONESIA, part of the TVS Group is the seventh largest motorcycle company in the world, with a turn over of USD 740 million. We are now in Indonesia where we see a fast potential for growth motorcycle market in the world.

Careers at TVS Group are characterized by the many experiences of people we have in the company. These experiences are supported by training, working on projects and growing skills on the job. We value loyalty to our business and provide career opportunities and promote people from within the organization wherever possible. When this is not possible, we seek the very best candidates to join us. We see alignment with the business as equally important as passion, and the ability to take on challenges to deliver results.