Regional Brand & Campaign Growth Lead

Cermati.com; Jakarta Pusat; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

SmartRecruiters, Inc. in Jakarta is seeking a senior Marketing Lead to create and drive a comprehensive playbook for branding, ATL & BTL, and merchant relationships.

You will ensure consistent visual identity, local in-store merchandising, event planning, and budget optimization across the region. This role requires strong collaboration with vendors, media, and internal teams to deliver cohesive campaigns and timely market impact.

Qualifications

• Minimum 6–7 years working experience, with at least 5 years in marketing including events and placements.
• Experience building relationships with media and retailers considered a plus.
• Ability to create basic designs or guide design work using AI prompts is a plus.

Responsibilities

• Create a Marketing Playbook and SOP for Branding, ATL & BTL activities.
• Lead, coordinate, and monitor area marketing to implement playbook and SOP.
• Ensure store visual identity and customer experience align with brand guidelines.

Skills

Marketing

Media relations

Vendor coordination

Google Suite

Microsoft Office

AI prompt design

Tools

Google Suite

Microsoft Office

Job description

SmartRecruiters, Inc. in Jakarta is seeking a senior Marketing Lead to create and drive a comprehensive playbook for branding, ATL & BTL, and merchant relationships.

You will ensure consistent visual identity, local in-store merchandising, event planning, and budget optimization across the region. This role requires strong collaboration with vendors, media, and internal teams to deliver cohesive campaigns and timely market impact.