Brand Activation Lead: 360° Campaign Architect

PT Unitama Sari Mas

Jakarta Utara

On-site

IDR 180,000,000 - 240,000,000

Full time

3 days ago

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Job summary

PT Unitama Sari Mas is seeking a Brand Activation Lead to manage end-to-end campaigns. You will craft integrated 360° strategies spanning ATL, digital, and BTL, ensuring cohesive messaging across consumer touchpoints and in-store activations.

The role requires turning consumer insights into compelling campaign pillars and messages. Lead a cross-functional team across Marketing, Digital, Trade, and Sales to ensure timely delivery, budget adherence, and high execution quality on multiple

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

Lead multiple brand campaigns from ideation to execution and performance evaluation.
Develop campaign architecture with objectives, pillars, key messages, consumer touchpoints, and activation plans.
Design integrated 360° strategies across ATL, digital, and BTL channels, including in-store activations.
Integrate online and offline activations, including KOL campaigns, digital content, retail promotions, and in-store activities.
Translate consumer insights into relevant campaign concepts and communication strategies.
Lead cross-functional collaboration with Brand, Marketing Communications, Digital, Trade Marketing, Sales, agencies, and stakeholders.
Manage campaign budgets, timelines, agency deliverables, and execution quality across projects.
Monitor performance and evaluate effectiveness against awareness, engagement, trials, and conversion.