Brand & Campaign Lead for Growth & Launches

PT Unitama Sari Mas; Jakarta Utara; In loco; IDR 240.000.000 - 360.000.000; Tempo pieno

Descrizione del lavoro

PT Unitama Sari Mas is seeking an experienced Marketing Campaigns Leader to develop and manage integrated campaigns across digital and offline channels. You will shape brand strategy, plan annual campaigns, and collaborate with product teams on launches to drive growth.

The role requires a strong track record in FMCG marketing, data-driven decision making, and the ability to manage budgets and external agencies in a fast-paced environment.

Competenze

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 5 years of experience in brand management, campaign management, integrated marketing, or related marketing function, with at least 3 years in a managerial role.
• Proven track record in developing and managing marketing campaigns for new product launches and existing products.
• Strong understanding of brand positioning, consumer insights, product value propositions, and integrated marketing communications.
• Familiarity with digital marketing, social media, influencer marketing, e-commerce, consumer promotions, and offline activations.
• Strong analytical skills with ability to evaluate campaign effectiveness, sales impact, and marketing performance.
• Experience managing marketing budgets, external agencies, project timelines, and cross-functional stakeholders.
• Excellent project management, communication, presentation, and stakeholder management skills.

Mansioni

• Develop campaign strategies for new and existing products based on objectives, insights, trends, and brand positioning.
• Define target audiences, messages, and value propositions for each campaign.
• Develop annual campaign plans and marketing calendars aligned with priorities, launches, and seasonality.
• Coordinate go-to-market communication strategies for new product launches with Brand/NPD teams.
• Translate product features into compelling consumer messages.
• Plan and coordinate pre-launch, launch, and post-launch activities.
• Develop integrated campaigns across digital and offline channels based on brand objectives.
• Prepare comprehensive briefs with objectives, audiences, messages, creative direction, deliverables, timelines, budgets, and KPIs.
• Monitor and analyze campaign results (reach, engagement, conversion, sales uplift, ROI).
• Prepare post-campaign evaluations and translate insights into actionable recommendations.

Conoscenze

Brand management

Campaign management

Integrated marketing

Analytics

Budget management

Stakeholder management

Project management

Communication

Formazione

Bachelor's degree in Marketing, Business Management, Communication, or related field

Descrizione del lavoro

PT Unitama Sari Mas is seeking an experienced Marketing Campaigns Leader to develop and manage integrated campaigns across digital and offline channels. You will shape brand strategy, plan annual campaigns, and collaborate with product teams on launches to drive growth.

The role requires a strong track record in FMCG marketing, data-driven decision making, and the ability to manage budgets and external agencies in a fast-paced environment.