Brand Communication & Community Specialist

PT Asco Prima Mobilindo; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Asco Prima Mobilindo in Jakarta Selatan seeks a Brand Communication & Community Specialist to drive brand campaigns, partnerships, and community engagement.

You will conduct market insights, develop GTM plans for product launches, and work with KOLs, influencers, and partners to grow customer base and brand affinity.

This role requires a Bachelor’s degree and at least 2 years in marketing or related fields, with strong communication and project management skills.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Minimum 2 years in marketing, brand management, product marketing, or partnerships.
• Strong knowledge of marketing strategies, brand development, market research and consumer behavior.
• Proven experience planning and executing integrated campaigns, partnerships, promotions and events.
• Excellent communication, project management, analytical and interpersonal skills with focus on growth.

Responsibilities

• Develop and execute brand campaigns, partnerships and community initiatives.
• Strengthen customer relationships, satisfaction and brand awareness through ATL/BTL campaigns and events.
• Plan market research, insights and GTM plans to support launches and growth.
• Create and manage channel programs, partner activation and trade marketing efforts.
• Develop sales enablement materials and promotional campaigns to support sales performance.

Skills

Marketing Strategy

Brand Development

Market Research

Consumer Behavior

Communication Skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

Brand Communication & Community Specialist

Bachelor’s degree (S1) in Marketing, Business Administration, Communications, or a related field.

Minimum 2 years of relevant experience in marketing, brand management, product marketing, or partnership management.

Strong understanding of marketing strategies, brand development, market research, and consumer behavior.

Proven experience in planning and executing integrated marketing campaigns, partnerships, promotional activities, and events.

Excellent communication, project management, analytical, and interpersonal skills, with a strong focus on customer engagement and business growth.

Job Description

To develop and execute brand campaigns, strategic partnerships, and community engagement initiatives that strengthen customer relationships, improve customer satisfaction, acquire new customers, and drive brand awareness and business growth through integrated ATL/BTL campaigns, marketing programs, and events.

Key Responsibilities

Market Research, Consumer Insights & Product Marketing
Conduct market research and analyze consumer behavior, market trends, and competitive landscapes to identify business opportunities. Develop product marketing strategies and go-to-market (GTM) plans to support product launches, strengthen market positioning, and drive business growth.

Brand Strategy, KOL & Strategic Partnerships
Develop and execute brand strategies, integrated marketing campaigns, and partnerships with Key Opinion Leaders (KOLs), influencers, and strategic partners to increase brand awareness, strengthen brand positioning, and enhance customer engagement.

Channel Programs, Partner Activation & Trade Marketing
Develop and implement channel marketing programs, partner activation initiatives, and networking activities, including cross-selling, upselling, and trade marketing programs, to expand market reach, strengthen partner relationships, and drive sales growth.

Sales Toolkit, Promotional & Technical Campaigns
Develop sales support materials, promotional programs, and technical marketing campaigns to communicate product features, benefits, and value propositions effectively while supporting sales performance and ensuring consistent brand communication across channels.

Community Engagement, Events & ATL/BTL Campaigns
Plan and execute community engagement initiatives, customer-focused activities, and marketing events. Manage the marketing event calendar and coordinate integrated Above-the-Line (ATL) and Below-the-Line (BTL) campaigns to improve customer satisfaction, build customer loyalty, and maximize marketing effectiveness and business impact.

Unlock job insights

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Community Specialist?
• Kualifikasi mana yang kamu miliki?
• Berapa tahun pengalaman kerjamu di bidang riset pasar?

As one of the leading Automotive Group in Indonesia, ASCO Automotive was initially founded in 1989.

Today ASCO Automotive has become an automotive dealer multi-brand, and also supported with a strong after sales service. Currently, we are looking for fresh, talented and highly spirited souls who have the same value and vision to fill in:

As one of the leading Automotive Group in Indonesia, ASCO Automotive was initially founded in 1989.

Today ASCO Automotive has become an automotive dealer multi-brand, and also supported with a strong after sales service. Currently, we are looking for fresh, talented and highly spirited souls who have the same value and vision to fill in:

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