Performance Marketing & E-Commerce Lead

Newlab+ Group; Jakarta Barat; On-site; IDR 420,000,000 - 660,000,000; Full time

Job summary

NEWLAB+ is seeking a Digital Marketing & E‑Commerce Lead to drive performance ads across major platforms and marketplaces. You will optimize media spend for maximum ROI, scale campaigns for the brand’s D2C store, and lead testing and optimization initiatives.

The role requires a strong analytical mindset, 5+ years in performance marketing, and 2+ years in a supervisory capacity within FMCG. They seek action-oriented leadership and data-driven decision making.

Qualifications

• Bachelor's degree in Statistics/Business/Marketing or related field; GPA 3.0 or higher.
• 5+ years in performance marketing; 2+ years in supervisor/senior role in beauty/FMCG.
• Proven success managing Google Ads, Meta Ads, and e-commerce ads across platforms.
• Deep understanding of CRO, landing page optimization, and web analytics tools.
• Strong analytical mindset with data-driven approach and A/B testing experience.

Responsibilities

• Oversee paid media across Meta, TikTok, Google and marketplaces (Shopee, Tokopedia, Lazada).
• Drive traffic, conversions, and revenue for the brand's website/D2C store.
• Prioritize tests, evaluate results, and decide to scale or discontinue campaigns.
• Lead customer relationship strategies for retargeting and repeat purchases.
• Set metrics for ads effectiveness and monitor data-driven evaluation.

Skills

Performance marketing

Analytics & data tools

A/B testing

Landing page optimization

Team leadership

Education

Bachelor's degree in Statistics/Business/Marketing

Tools

Google Ads

Meta Ads

Shopee

Tokopedia

Lazada

Job description

NEWLAB+ is seeking a Digital Marketing & E‑Commerce Lead to drive performance ads across major platforms and marketplaces. You will optimize media spend for maximum ROI, scale campaigns for the brand’s D2C store, and lead testing and optimization initiatives.

The role requires a strong analytical mindset, 5+ years in performance marketing, and 2+ years in a supervisory capacity within FMCG. They seek action-oriented leadership and data-driven decision making.