Marketing Manager

PT BYNADS BERKARYA GLOBAL; Bekasi; On-site; IDR 300,000,000 - 540,000,000; Full time

Job summary

PT BYNADS BERKARYA GLOBAL in Bekasi, Indonesia, seeks a managerial marketing leader to drive brand growth and revenue across e-commerce platforms through strategic planning, data analysis, and team leadership.

You will develop monthly and annual marketing strategies, analyze market trends, manage KOL/Affiliate partnerships, plan product launches and promotions, ensure brand consistency, and lead Marketing, Content and Live teams to execute campaigns while tracking KPIs and coordinating with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 4–6 years of experience in Digital Marketing, with at least 2 years in a managerial role
• Proven track record of driving measurable GMV or revenue growth across e-commerce platforms
• Strong ability to analyze and interpret performance data to support strategic decision-making
• Strong leadership, strategic thinking, and team management skills

Responsibilities

• Develop monthly and annual marketing strategies to drive brand growth
• Analyze market trends, competitors, and consumer insights
• Manage KOL and Affiliate partnerships and campaigns
• Plan product launches, promotions, and e-commerce campaigns
• Ensure brand consistency across all marketing content
• Lead Marketing, Content and Live teams for campaign execution
• Track KPIs, optimize performance, and report insights to management
• Coordinate with Operations to ensure campaign stock readiness

Skills

Digital marketing

Data analysis

Team leadership

Strategic thinking

Campaign optimization

Education

Bachelor's degree in Marketing/Business

Job description

This is a managerial marketing position focused on driving brand growth and revenue across e-commerce platforms through strategic planning, data analysis, and team leadership.

Key responsibilities

Develop monthly and annual marketing strategies to drive brand growth

Analyze market trends, competitors, and consumer insights

Manage KOL and Affiliate partnerships and campaigns

Plan product launches, promotions, and e-commerce campaigns

Ensure brand consistency across all marketing content

Lead Marketing, Content and Live teams for campaign execution

Track KPIs, optimize performance, and report insights to management

Coordinate with Operations to ensure campaign stock readiness

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 4–6 years of experience in Digital Marketing, with at least 2 years in a managerial role

Proven track record of driving measurable GMV or revenue growth across e-commerce platforms

Strong ability to analyze and interpret performance data to support strategic decision-making

Strong leadership, strategic thinking, and team management skills