Digital Marketing & E-commerce Lead (Performance Ads)

Newlab+ Group; Jakarta Barat; Vor Ort; IDR 420.000.000 - 660.000.000; Vollzeit

Zusammenfassung

NEWLAB+ is seeking a Digital Marketing & E‑Commerce Lead to drive performance ads across major platforms and marketplaces. You will optimize media spend for maximum ROI, scale campaigns for the brand’s D2C store, and lead testing and optimization initiatives.

The role requires a strong analytical mindset, 5+ years in performance marketing, and 2+ years in a supervisory capacity within FMCG. They seek action-oriented leadership and data-driven decision making.

Qualifikationen

• Bachelor's degree in Statistics/Business/Marketing or related field; GPA 3.0 or higher.
• 5+ years in performance marketing; 2+ years in supervisor/senior role in beauty/FMCG.
• Proven success managing Google Ads, Meta Ads, and e-commerce ads across platforms.
• Deep understanding of CRO, landing page optimization, and web analytics tools.
• Strong analytical mindset with data-driven approach and A/B testing experience.

Aufgaben

• Oversee paid media across Meta, TikTok, Google and marketplaces (Shopee, Tokopedia, Lazada).
• Drive traffic, conversions, and revenue for the brand's website/D2C store.
• Prioritize tests, evaluate results, and decide to scale or discontinue campaigns.
• Lead customer relationship strategies for retargeting and repeat purchases.
• Set metrics for ads effectiveness and monitor data-driven evaluation.

Kenntnisse

Performance marketing

Analytics & data tools

A/B testing

Landing page optimization

Team leadership

Ausbildung

Bachelor's degree in Statistics/Business/Marketing

Tools

Google Ads

Meta Ads

Shopee

Tokopedia

Lazada

Jobbeschreibung

NEWLAB+ are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

About the role

We are looking for a passionate and result-oriented Digital Marketing & E-Commerce Lead with a strong focus on Performance Ads to drive our online revenue and scalable customer acquisition. The ideal candidate will play a pivotal role in planning, executing, and scaling high-impact paid performance campaigns across top digital and e-commerce platforms while optimizing media spending to deliver maximum ROI.

Key responsibilities

• Oversee paid media (Meta, TikTok, Google) and marketplaces (Shopee, Tokopedia, Lazada) including affiliate and live commerce operations by managing targeting, bidding, budget allocation, and real-time performance optimizations.
• Plan, execute, and scale performance ads specifically targeted at driving traffic, conversions, and revenue growth for the brand's official website/D2C store
• Determine testing priorities, evaluate A/B test results, and decide whether to scale, optimize, or discontinue specific campaigns, creatives, offers, or landing pages
• Propose and lead operational customer relationship strategies across all channels to drive retargeting, audience segmentation, and repeat purchases
• Propose e-commerce and ads effectiveness metrics, establishing monitoring cadences and data-driven evaluation methods to measure overall success

Requirement

• Bachelor's Degree in Statistics/Business/Marketing or related field with minimum GPA 3.0
• Minimum 5+ years of experience in performance marketing with 2 years in a supervisor/senior role in Personal care/beauty industry/FMCG or related field
• Proven success in managing and optimizing Google Ads, Meta Ads and E-Commerce Ads (Shopee, Lazada, Tokopedia)
• Deep understanding of landing page optimization, website conversion rate optimization (CRO), and web analytics tools.
• Strong analytical mindset with proficiency in data analysis tools, web analytics, landing page optimization, conversion rate optimization (CRO), and hands-on experience in A/B testing.
• Excellent communication, teamwork, and a strategic mindset with the ability to identify growth opportunities