Digital Growth Manager – E-Commerce & Performance

pt interaction indonesia (GroupM); Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

WPP Media is seeking an experienced Digital Manager to drive full-funnel digital marketing strategies with a focus on upper-funnel brand awareness and lower-funnel e-commerce performance. The role emphasizes hands-on campaigns across TikTok GMV Max, Meta CPAS, and on-site e-commerce placements.

Candidates should have 4–5 years in digital marketing and a proven ability to optimize campaigns, analyze data, and collaborate across creative, e-commerce, and agency teams to maximize ROI.

Qualifications

• 4–5 years of proven digital marketing, media planning, and performance marketing experience.
• Strong grasp of upper-funnel engagement balanced with lower-funnel e-commerce execution.
• Hands-on mastery of Meta CPAS and TikTok GMV Max platforms.
• Familiarity with on-site e-commerce advertising and retail media.

Responsibilities

• Develop full-funnel digital strategies aligning brand awareness with conversion goals.
• Lead lower-funnel e-commerce campaigns across key platforms and marketplaces.
• Plan and optimize Meta CPAS campaigns to drive traffic and GMV.
• Drive sales growth through TikTok GMV Max and live/content commerce.
• Manage campaigns on on-site e-commerce placements and optimize budgets.
• Track CAC, ROAS, GMV, conversions, CPM, CTR; deliver insights to stakeholders.
• Collaborate with creative, e-commerce, and agency teams on promo calendars and assets.

Skills

Full-funnel marketing

Meta CPAS

TikTok GMV Max

On-site e-commerce ads

Analytics & reporting

Job description

WPP Media is seeking an experienced Digital Manager to drive full-funnel digital marketing strategies with a focus on upper-funnel brand awareness and lower-funnel e-commerce performance. The role emphasizes hands-on campaigns across TikTok GMV Max, Meta CPAS, and on-site e-commerce placements.

Candidates should have 4–5 years in digital marketing and a proven ability to optimize campaigns, analyze data, and collaborate across creative, e-commerce, and agency teams to maximize ROI.