Senior Brand Manager - FMCG

PT Michael Page Internasional Indonesia; Jakarta Pusat; On-site; IDR 900,000,000 - 2,000,000,000; Full time

Job summary

PT Michael Page Internasional Indonesia is seeking an experienced commercial and marketing leader to drive brand growth, revenue performance, and profitability across digital channels. You will own the brand P&L and lead strategies spanning e-commerce, digital marketing, customer acquisition, and retention to hit ambitious targets.

The role requires strategic leadership, capability to manage cross-functional teams, and a track record of delivering growth in FMCG-related consumer brands.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years at Manager or Senior Manager level.
• Proven ownership of brand or category P&L.
• Experience in FMCG, beauty, skincare, health, wellness, or related categories.
• Strong understanding of e-commerce ecosystems, marketplace management, and performance advertising.
• Demonstrated experience leading multiple teams across functions.
• Strong commercial acumen with the ability to translate data into growth.
• Excellent leadership and stakeholder management capabilities.

Responsibilities

• Own and deliver the brand's revenue, profit, and growth targets.
• Develop and execute end-to-end brand strategies across e-commerce, digital marketing, customer acquisition, and retention channels.
• Drive business performance by analyzing sales, profitability, customer behavior, and market trends.
• Lead brand planning, campaign execution, promotional strategies, and product growth initiatives.
• Monitor and optimize key metrics including traffic, conversion, and average order value.

Skills

Brand management

P&L ownership

E-commerce

Performance marketing

Team leadership

Strategic planning

Consumer insights

Education

Bachelor's degree in Marketing or Business

Job description

Currently seeking an experienced commercial and marketing leader to drive brand growth, revenue performance, and profitability across digital channels. This role carries full ownership of brand P&L and requires a strategic leader who can integrate brand building, e-commerce excellence, performance marketing, and team leadership to achieve ambitious growth targets.

Client Details

The client operates in the FMCG industry.

Description

• Own and deliver the brand's revenue, profit, and growth targets.
• Develop and execute end-to-end brand strategies across e-commerce, digital marketing, customer acquisition, and retention channels.
• Drive business performance by analyzing sales, profitability, customer behavior, and market trends.
• Lead brand planning, campaign execution, promotional strategies, and product growth initiatives.
• Monitor and optimize key commercial metrics including traffic, conversion, average order value, customer acquisition, and retention.
• Ensure effective allocation of marketing investments to maximize ROI and profitability.
• Lead, coach, and manage multiple functional teams, including Brand Operations, Creative Content, Performance Marketing, and KOL/Affiliate Marketing.
• Identify growth opportunities through new product launches, channel expansion, and market insights.
• Conduct regular performance reviews, competitor analysis, and consumer research to refine business strategies.
• Partner closely with senior leadership to develop annual business plans and long-term growth strategies.

Profile

• Bachelor's degree in Marketing, Business, Management, or related field.
• Minimum 3 years of experience at Manager or Senior Manager level.
• Proven ownership of brand or category P&L, with accountability for revenue and profitability performance.
• Strong experience managing consumer brands within FMCG, beauty, skincare, health, wellness, or related categories.
• Deep understanding of e-commerce ecosystems, including marketplace management, content marketing, performance advertising, and affiliate/KOL strategies.
• Demonstrated experience leading multiple teams or managers across different functions within brand or marketing organizations.
• Strong commercial acumen with the ability to translate business data into actionable growth strategies.
• Excellent leadership, stakeholder management, and decision-making capabilities.
• Comfortable working in a fast-paced, entrepreneurial, and performance-driven environment.

Job Offer

Exciting career path and competitive package.